Welcome to BuyNowMedia's Online Media Planning Service

Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.

We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.

There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.

Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.

We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.

BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.

We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.

Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.

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For more information on BuyNowMedia
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Planning Considerations

Your Details:

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Your full contact details must be filled in below

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Background

Please include a short paragraph with an overview of your company including any recent advertising history you may have done

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Core Objectives

What are you looking to achieve with this campaign?

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Marketplace Dynamics

Who are your main competitors in both advertising and sales terms and is there anything that may change dramatically in the competitive marketplace in the near future that may impact on your business?

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Targeting

Who is your target audience?

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Planning Considerations

Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?

By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.

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Outdoor Aadvertising Rreferences

Tips for How and When to Buy Radio Space

Projecting the benefits of your products and services of your company can only be done with the use of advertising. Without advertising, consumers will not know about your great company. Therefore, it is important that you choose wisely when it comes to marketing mediums. One way to make use of marketing mediums that will not hurt your budget is to buy radio space. Those who have already made the step to buy radio space have seen how affordable and effective it is for their company.
Where to Buy
This is one of the most common questions that companies have when it comes to taking that first step. There are so many radio stations out there that it can be difficult to know where to buy radio space that will benefit your company. One thing is true is that radio stations have a targeted audience just like you do for your product or service. This fact will make it much more simple in the choosing process. Most stations will be eager to provide you with a copy of their ratings and the overall demographics of their audience. If a station is hesitant to provide this information, or if the report is out of date, then you should avoid this radio station.

It is also possible to find radio stations that will allow you to have a “test run” of your ad campaign before you decide to buy radio space from them. This means that they will run your advertisements for a particular amount of time at different intervals of the day so that you can see how well your advertisement reached the station’s audience. Some stations will require that you give them a percentage of the commission earned during the test run, while others will provide this as a complimentary service in order to reach more advertisers.

How to Buy

After you have found the station that you would like to buy radio space from, you need to decide which method of buying the space is best for your company. In other words, you will need to determine which times of the day your advertisement will be the most prosperous. This also includes how frequently you want your ad to be aired. If you are trying to build awareness of your company, then the only way to do this effectively is to frequently air your commercial at similar time slots each day. It is best to run your campaign for at least 13 weeks, but you should be able to see results by the third week.

If you were not able to have a test run performed of your campaign, then see which types of airing times the station offers. This is actually a key factor that you should find out before making the commitment with the station. Either way, you can choose to have your ads aired during a specific talk show, or at all times of the day.
You can also decide if you want your advertisement to be heard in the AM hours, afternoon time slots, or the PM hours. This all depends on the type of product that you are selling and the audience type that you are trying to target. If you are targeting a younger audience, then anytime after 4PM is the best choice. Adults are more likely to be more alert in the early morning hours while driving to work, as opposed to the trip home in the evenings. This is because they are usually more exhausted in the late evening hours and will be less susceptible to listening to your ads.

After all of the details have been chosen, and both you and the radio station are in agreement, make sure that you receive a signed contract of the agreement. This is one of the most crucial things that you can do when you buy radio space. The agreement will state how often your advertisements will play, and at which times of the day your campaign will run. This will protect you when you buy radio space, in the event that the station does not hold up their end of the bargain.

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