Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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How To Buy Radio SpaceSince the early 1920’s radio has been a vital component in the advertising industry and probably will continue to be so for many years to come. When a business decides to look at the radio industry to buy radio space it has to consider there are more than twelve thousand radio stations nationwide and the type of programming these stations feature vary as much as the audiences they want to reach. Probably the best point on considering to buy radio space is the fact that it is a truly mobile medium. Consumers can’t read the newspaper or watch TV while they are driving to and from work, buy they can comfortably tune in to the radio without it being a major distraction or driver safety issue. When a business is ready advertise on the radio there are some issues they should consider. First of all, the majority of radio stations offer an exact or specific placement ad that will buy radio space for a precise disc jockey or show. A run of station ad is also available which consists of a formula that spreads an advertisement over all available radio day-parts. What is a day-part? When you are ready to buy radio space, you need to understand that radio stations plan their programming to appeal to their target audience or specific listener. A radio station has a limited amount of ad space to sell and it is usually broken down into fifteen, thirty and sixty-second increments. Because the amount of radio listeners varies considerably throughout the day, the rates charged to buying radio space reflects listener popularity and the rates change accordingly. In the radio world, the day is separated into day-parts. 6 to 10 a.m. is referred to as the morning drive time and the most expensive time to buy radio space. It typically has the most listeners who are more receptive to advertisers messages as they drive to work and prepare for the day ahead. The 10 a.m. to 3 p.m. listeners are known as the midday crowd. These listeners are considerably less than the morning crowd, but on weekdays they are faithful listeners to their favorite stations while they work. If you advertise at this time, your target audience is likely to be tuned in on a regular basis and listening to the message you deliver. The p.m. drive time is from 3p.m. to 7p.m and will have about the same audience as the morning drive time. However, if you advertise during the evening drive time, the audience may be more receptive to your message, because they just left the stressful work environment behind and are on their way to rest and relaxation. The evening day-part consists of 7 p.m. to midnight and late night is from midnight to 6 a.m. There are definitely fewer listeners during these hours, but the people that do listen are steadfast listeners and if your message is targeted to reach this audience, you can count on them to receive your message. Radio space it’s based on the day-part or time of day, the number of times you run the ad, and length of the ad you run. An important tip to remember when you buy radio space is to only use the amount of time needed. Thirty seconds is usually enough to relay a reasonable message. Advertise on stations that reach your target audience, not on the stations that are your favorites, or stations that did well for other business owners. If your budget allows you to buy radio space on more than one station, you have a better chance of reaching a larger audience. Alternate using the stations on a weekly basis. Unless the over night or evening listeners are a part of your target audience, don’t buy radio space for those day-parts. You want to reach people when they are interested in listening to the radio and that is during the morning and afternoon drive times. Radio advertising is known as the mobile medium, millions of commuters are on the road everyday, take advantage of it and buy radio space for your advertising campaign.
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