BuyNowMedia - Media Planning Media Planning

Welcome to BuyNowMedia's Online Media Planning Service

Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.

We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.

There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.

Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.

We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.

BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.

We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.

Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.

For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.

Your full contact details must be filled in below

                                   




For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.



  • Your Details:

    Please fill out your contact details below and click on the "next" arrow.

    Your full contact details must be filled in below

  • Background

    Please include a short paragraph with an overview of your company including any recent advertising history you may have done

  • Core Objectives

    What are you looking to achieve with this campaign?

  • Marketplace Dynamics

    Who are your main competitors in both advertising and sales terms and is there anything that may change dramatically in the competitive marketplace in the near future that may impact on your business?

  • Targeting

    Who is your target audience?

  • Planning Considerations

    Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?

    By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.


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Outdoor Aadvertising Rreferences

What You Need to Consider Before Buying Radio Space

Thinking of buying radio space? What station(s) will you buy ad airtime on? How will you decide where to spend your money? How many spots will you purchase? Should you do a live radio broadcast from your location or just buy airtime for commercials?

Here are some things to think about before you buy radio ad space:

  1. Know your customer. Who buys your product? What do they look like? What are their ages? What kind of spending power do they possess? How do they buy your product?

 

  1. Know your competition. Why do customers buy your product and not your competitor’s product? What makes your product superior or unique from your competition?
  1. Know the radio stations you’re planning to purchase from and their markets. Do they reach the customers you want to reach? Can they show you, and prove to you, they can reach potential buyers for your product? Are you familiar with their peak and slow times of the year so you can get the best rates?

 

  1. Know your own limitations. Do you have sufficient funds to buy as many radio spots as you’ll need to be successful? Are there problems or circumstances with your product that cannot be overcome by using radio advertising? Does your product require a visual presence, or can the details be effectively communicated using sound alone? Can someone be descriptive enough in a short time period for the advertising to work? Are you the person who should be doing the voice-overs for your business? Should you consider an on-site broadcast?

On-site live broadcasts can be very expensive, and destroy a small ad budget in one day. Live broadcasts are often sold as component parts. Sometimes the total amount spent for a live broadcast, when each of these components are added up, exceed the entire year’s ad budget. If you spend your entire ad budget in February on one live broadcast, how will you get customers the rest of the year?

  1. Know when to get help. Do you have the expertise to negotiate terms with the radio station on your own, or do you need to hire an advertising agency or media buyer to represent you? Every business owner doesn’t need to know all the particulars of every media, and become an expert in advertising, to have an effective campaign; that’s the service advertising professionals provide to you, for a fee. Most of the time, because they are experts well-versed in all areas of media, advertising professionals save the advertiser money by implementing the right advertising campaign for the right product at the right time. If you don’t know what you’re doing, you may get lucky and it may work, or you may waste your money on something that wasn’t designed to get the results you had intended.  

 

Don’t even consider just buying one commercial. Radio advertising is an effective medium, but not when the advertiser is only willing to pay for a handful of spots. In order to buy radio ad space effectively and gets results, the minimum number of spots must be purchased and scheduled based on ratings of each station.

If you’re not sure of your abilities, or how to do it effectively and creatively, get help before you spend money to buy ad space on radio that will be a costly, wasted effort. You’ll be happier with the results!

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