Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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Radio Advertising Space: Understanding Day partsTo the uninformed buyer, purchasing radio advertising space can be intimidating. Radio advertising space representatives speak in terms the general public doesn’t necessarily understand and aren’t familiar with using, making it difficult sometimes to understand how to buy advertising space on the radio. Drive time, dayparts, cost per point, ratings -- all of these can be confusing to the advertising buyer yet are key components to understanding the radio ad buy. So how does the process work? Radio space is sold in dayparts, which are specific time segments within a twenty-four hour day. ROS time refers to Run of Station, meaning the ads can be placed at any time the station broadcasts without running in the same specific time slots. This is a less expensive way to buy advertising than Drive time space, and can represent a savings of 60% or more over Drive time. During slow times of the year, advertising bought as ROS time can be featured during Drive time giving the advertiser a bigger bang for their buck. Drive time is generally priced at the most expensive space per spot and sells for a premium rate. Morning drive time usually begins around 6 a.m. and ends around 10 a.m., while afternoon drive time usually starts around 3 p.m. and ends around 7 p.m. Drive time may differ depending on the community or area you live in, but refers to the times during the morning and afternoon when the majority of daytime workers are commuting to or from work. Many advertising clients want to buy radio space during these times because they’ve got a captive audience with little to do (other than driving) but listen to the radio. Morning and afternoon radio broadcasts usually include traffic delays and weather, both of which are of interest to the listener on the road. Dayparts also include daytime (usually between 10 a.m. and 3 p.m.), evening (usually 7 p.m. till midnight) and late night/early morning (midnight till 6 a.m.). The late night/early morning spots, for obvious reasons, are usually the least expensive spots available at a radio station. Radio advertising space sold by daypart, and ratings determined by the ratings of each daypart. Ratings are often presented to the buyer in “gross rating points”, which stands for rating points of a given timeslot. Each rating point represents a one percentage of the market listening to the radio at a given time. For example, a morning drive time radio spot may reach 3% of the available listening audience (the market as a whole is 100%); therefore, it has a rating of 3 points (per advertising spot). If an advertiser buys radio ad space using 30-second spots during morning drive time, they’re reaching potentially 3% of the total available listening audience for each spot. In advertising, there are formulas to determine what makes for a successful ad campaign. To buy radio space effectively, the general rule is to purchase advertising using at least 300 Gross Rating Points (GRPs). These rating points are determined by Arbitron, who give listeners special equipment or diaries to track when they listen to radio. Based on Arbitron reports, which are produced four times yearly, each daypart of each station receives a rating. If the daypart reaches 3% of the market, you’ve got 3 GRPs per spot. In order to have an effective campaign, and see a return on investment, you’ll need to purchase 100 spots at 3 GRPs. If it sounds confusing and cumbersome, don’t worry, you’re not alone. Get some help. Most people don’t have the time or knowledge to research how to buy radio ad space. A qualified advertising professional can help you purchase radio space, and they’ll do the math for you to ensure the effectiveness of the ads.
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