Welcome to BuyNowMedia's Online Media Planning Service

Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.

We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.

There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.

Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.

We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.

BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.

We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.

Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.

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For more information on BuyNowMedia
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Planning Considerations

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Background

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Core Objectives

What are you looking to achieve with this campaign?

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Marketplace Dynamics

Who are your main competitors in both advertising and sales terms and is there anything that may change dramatically in the competitive marketplace in the near future that may impact on your business?

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Targeting

Who is your target audience?

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Planning Considerations

Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?

By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.

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Outdoor Aadvertising Rreferences

Finding Free Radio Advertising Space

With the expanse of technology, there are many options for advertising. One of the most profitable is radio advertising. While many companies have the opinion that it is difficult to find radio advertising space with popular radio broadcast stations, it is actually much easier than it seems. As a matter of fact, radio talk show hosts make it a determination of their job description to find companies who want radio advertising space on their shows.

According to studies, the average radio show will last around 3 to 4 hours each day. When totaled, that is about 20 hours of material that radio show hosts and their producers have the task of planning. It is difficult for the talk show hosts to find interesting information that can fill the entire 20 hours. Therefore, they seek guests for their programs or companies who are seeking radio advertising space to fill in the commercial breaks.
When you are searching for radio advertising space with a radio station, keep the following in mind for successful results:
1. The Main Concern of the Radio Host is their Radio Show

While this might sound a bit harsh, the radio talk show host might not necessarily be interested in your product or service. Instead, they care about what interests their audience. In order to receive free radio advertising space with the station, you need to care about their audience as well. Know what the target audience is and adhere to that.

It would be best to seek radio stations that have a similar audience as the audience that you are targeting. If you are able to entertain the radio talk show host’s audience, then you will be asked to advertise with them again, possibly for free.

2. Always be Interactive

If you are going to be a guest on the radio talk show, instead of in a radio commercial time slot, then you need to be very interactive. Radio talk shows are best known for how interactive they are with their guests or their callers. This is one of the main reasons why the host is always announcing the studio phone number. While the host might not have many questions for you, the audience will. Be prepared for all types of calls on your product or topic. The more that you are able to involve the audience with your interview, the more that they will trust you and your product or service.

3. Leave the Announcing to the Host

Keep in mind that if you are a guest on a radio talk show for your product, you are not doing an infomercial. This means that you are not the only announcer or host. You were invited on the program to entertain the station’s audience. You will not be able to successfully do this if you are selling your own product. Make sure that you leave all of the announcing and telling of your product to the host. Your job is to show the audience that you are an expert on your product topic or subject. By showing them that you have the answers to their questions, or helping them with their problems, then they will be more likely to follow up with you later. Allow the host to announce where the audience can contact you for more information. Most importantly, if you let your interview sound like a commercial, the audience will more than likely change the station.

Finding free radio advertising space is possible. While it might not be as simple as having a time slot for a commercial, and you might have to be a guest on a radio station in order to get the word out, it will pay off in the long run. In the end, you will save more money for your company if you seek free radio advertising space.

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