Media
Planning
 |
|
Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
-
Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
-
Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
|
or
|
Radio Advertising Space: The Creative ProcessAn effective advertising or marketing campaign is thoughtfully, carefully and creatively prepared. Radio advertising is no different. Airtime can be filled with ads that annoy the listener, or enchant them. We’ve all heard radio commercials that actually make us change the channel, just because we’ve heard them too often (or perhaps, hearing them once was too often). When space is purchase for radio advertising, it’s important to understand the creative process and utilize the best possible talent to deliver the ad messages. Sometimes this is the owner of the business; sometimes, it’s not. Many business owners have attempted to provide the talent for their radio commercials, only to realize failure because they weren’t the right talent for the job. We’re not all supermodels; neither are we all qualified and right for voice-overs to be broadcast on the airwaves. Radio stations usually incorporate airtime talent as a part of the commercial fee, but may not have the most creative or right talent for the job. It’s up to the advertiser or advertising agency to monitor the process of ensuring the proper person is assigned to be the voice on the radio spot. If not, you get what you get from the radio station. It’s important that someone representing the advertiser sit down with the creative director of the radio station to discuss the direction, goals and results expected from the advertising. The radio station may bring up additional charges for using their talent. It’s important to know the fee structure up front (residual payments are sometimes secured for airtime talent as each commercial is aired, which could be quite costly down the road). Repetition is important in any advertising program, and this is especially true in radio. When you listen to the spot, make sure it won’t be too wearing on the nerves of the listener after they’ve heard it for the third time in an hour. By the time the spot has been created and refined, the advertising agent or client may be sick of hearing it already. But the general public hasn’t yet heard the spot, so don’t give up yet. Purchase an advertising schedule designed to reach the target audience effectively, and stick to it. It’s difficult to measure direct response to a radio spot, since most people won’t walk in the door and tell you they heard your ad on the radio. The best way to measure response is to gauge whether sales are up or down. Make sure the advertising space is devoted to reaching the target audience, or the one you most want to hear it. Use words they want to hear, and in the tones they’ll respond to best. This isn’t too difficult, but it can take a trained advertising professional to know how best to appeal to the listeners the advertiser is trying to reach. If a good media plan has been prepared, and the advertiser has communicated enough information about both the product and the buyer, this becomes a simpler process. Only through analysis of the ideal buyer, and why they should want to buy the product, can an effective advertising approach be determined, which may or may not include purchasing radio advertising space. It can be a great way to reach a specific audience.
| |
 |
Page loaded in 0.011324 seconds