Welcome to BuyNowMedia's Online Media Planning Service

Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.

We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.

There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.

Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.

We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.

BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.

We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.

Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.

For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.

Your full contact details must be filled in below

Company name:

Telephone:

Contact name:

Service Required:

Email:

Brand/Product/Service:

Campaign:

For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.

Planning Considerations

Your Details:

Please fill out your contact details below and click on the "next" arrow.

Your full contact details must be filled in below

Company name:

Telephone:

Contact name:

Email:

Brand/Product/Service:

Campaign:

Next
Back

Background

Please include a short paragraph with an overview of your company including any recent advertising history you may have done

Next
Back

Core Objectives

What are you looking to achieve with this campaign?

Next
Back

Marketplace Dynamics

Who are your main competitors in both advertising and sales terms and is there anything that may change dramatically in the competitive marketplace in the near future that may impact on your business?

Next
Back

Targeting

Who is your target audience?

Next
Back

Planning Considerations

Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?

By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.

Send

Outdoor Aadvertising Rreferences

Radio Advertising Space: Getting the Best Deal

Package plans can be used to buy radio advertising space, which simply means buying multiple spots run at various times of the day or night. Radio advertising reps usually offer packages as opposed to selling just a single space, because like most advertising, repetition gets results. The first time a radio commercial is heard the listener may be distracted; perhaps the next time, they hear it. The next time it’s played, they may listen for the commercial because of the information presented, and may have a need to buy the product or service offered.

In purchasing a package, there are variances in the price of dayparts based on ratings per daypart, which means the average spot will be less than just buying all drive time ad space. And while radio reps sell using a rate card, prices are also negotiable. As with print, radio stations don’t have dead air time, where no content is presented at all. Every minute of every day is filled with some kind of content – either editorial, music, talk or ad spots. If all available spots haven’t been sold, regular advertisers may be offered the first opportunity to buy additional radio ad space at a discounted rate. If they decline, the offer may be taken to other local businesses, or used as an incentive for an advertiser looking to make a larger buy.

The first quarter of the year is a time to get a great discount on radio advertising space. Many retail businesses save the majority of their advertising dollars to spend in the fourth quarter of the year to take advantage of holiday shoppers. Some businesses operating on a fiscal budget use the first quarter of the year to refine and tweak the budget, determined by the outcome of the previous year’s sales. Budgets can literally be frozen during the first quarter until these adjustments are made, preventing advertising (and other) expenditures. This is the time to negotiate…not just for the first quarter, but if possible, make the good deal stretch throughout the year.

Radio stations are like any other business. They have revenue requirements every month, regardless of what’s going on in the market or with the economy. Ad space must be sold or the staff doesn’t get paid, the electricity and phone bills aren’t paid, and the station won’t continue to broadcast. If the radio station’s ad sales are slow at any given time, you can negotiate to get spots at a better rate than during flush times.

Radio advertising can also be an effective, low-cost method of reinforcing other more expensive forms of advertising space. Advertisers can use radio ad messages to refer to the complete details of an offer in other media, and is frequently used this way. An auto dealer may run print ads in newspaper, post ads on their website, and run radio spots telling the listener to go to their website or see the current ad in the newspaper. This is a great way for radio advertising space to support and increase response to other media by becoming a part of the overall marketing plan.

Members Area [–]

Username
Password

Forgot Password? Click Here

Media
Planning

Media Research

Creative Services

Search By Region

	All of UK
	North East
	North West
	East Midlands
	West Midlands
	East Anglia
	London & M25
	South East
	South West
	Scotland
	Wales
	Northern Ireland

Search By Budget

	Up to £5000
	£5001 - £10000
	£10001 - £20000
	£20001 - £50000
	£50001 - £100000
	£100001 - £500000

Site News

	23 Oct. 2008
	Test
	View All

Copyright ©2008 BuyNowMedia. All Rights Reserved. Designated trademarks and brands are the property of their respective owners.
Use of this Web site constitutes acceptance of the BuyNowMedia TERMS & CONDITIONS and PRIVACY POLICY

Page loaded in 0.009856 seconds