Welcome to BuyNowMedia's Online Media Planning Service

Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.

We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.

There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.

Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.

We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.

BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.

We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.

Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.

For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.

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For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
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Planning Considerations

Your Details:

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Your full contact details must be filled in below

Company name:

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Background

Please include a short paragraph with an overview of your company including any recent advertising history you may have done

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Core Objectives

What are you looking to achieve with this campaign?

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Marketplace Dynamics

Who are your main competitors in both advertising and sales terms and is there anything that may change dramatically in the competitive marketplace in the near future that may impact on your business?

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Targeting

Who is your target audience?

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Planning Considerations

Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?

By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.

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Outdoor Aadvertising Rreferences

All About Radio Advertising Space

If you have your own company with a variety of products or services, you have probably realized how important advertising is to your revenue. The only way to let consumers know about your company is to get their interest through the use of ads. Radio advertising space is thought to be the most affordable and most effective marketing medium. In addition, there is a large history behind radio advertising space and the use of radio to promote companies.

The History

Since the 1920s, radio has been our source for all information. Before there was television, all that families had for entertainment or politics was the radio. It is only convenient for companies to fill in certain commercial time slots or radio advertising space with their product. According to the radio industry, they only receive around 8 percent of all advertising revenue. This is a great asset to companies, knowing that they will be able to keep most of their profits for other things.

Ease of Accessibility

One of the main reasons that viewers are more tuned into the radio is because of the fact that most people are in their vehicles 80% of the day. They are usually alone, so they will listen to the radio to fill in the quiet space. Advertising on the radio attracts the drivers without them realizing it. They do not have to look at an advertisement or read one in order to get your message. All that they have to do is listen. In addition, radio is thought to be an intimate form of advertising. This means that the audience will be more likely to listen to the commercials, especially your ad, since there are less distractions around them at that time.

Perfect Time of Day

The strength of your radio advertising space is dependent upon the drive time that you choose. The times of the day when people are more likely to be driving their cars is when you need to be having your ad aired on the radio. Both morning and night is referred to as AMD and PMD in radio terms.

AMD is morning, usually from 6 to 10AM. This is also considered to be the most expensive radio time because this is when people are most likely to tune in. PMD is the opposite, and is usually from 4 to 7PM. If your product is targeting the younger generation, then it is best to choose the afternoon time slots. This is when kids or teenagers will most likely be in the car or listening to radio elsewhere. People are also more alert in the afternoons, as opposed to early in the morning. Other radio time periods are described as DAY, which is from 10AM till 4PM, and EVE, which is 7PM until midnight.
Most radio stations will have two ways of buying radio advertising space. For example, ‘‘specific placement’ is when you specify which radio talk show you would like your ad to be aired the most. There is also ‘run of station’’, or ROS, which is a format that spreads your advertisements into all day parts. This is the most typical advertising space method for test runs of your campaign. It will allow you to see which time of day you attracted the most audience based on your product sales.

Even if you hire a media buyer to help you purchase radio advertising space, you need to be in the know-how of all things radio related. This will ensure that you are receiving the best deal on your radio advertising space, and you will know if the media buyer is negotiating the best prices.

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