Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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Radio Advertising Space is a great mediumAs small and large businesses alike ponder promotion problems, millions of consumers remain a tentative audience for advertising. Radio advertising space is becoming increasingly popular-and profitable-among enterprises everywhere. According to The Pew Research Center for the People & the Press, 40 percent of Americans listen to news on the radio on a daily basis. Naturally, this faction of frequent listeners would tune in during clever sales pitches interspersed between the breaking headlines. If marketing is the question, radio advertising space is most surely the answer. Haven’t got the inertia to break your company’s own ad barrier? Seek help online. A 2005 article by Kathy J. Kobliski featured on Entrepreneur.com essentially outlines the dos and don’ts of radio advertising, especially purchasing cost effective radio advertising space. For those just beginning to embark upon securing radio advertising space, do keep “standardization” in mind, because when consumers listen to the radio, they usually are multi-tasking; keeping the ad’s general message similar will prompt reinforcement through repetition. On the other hand, don’t render yourself unprepared. Entrepreneur.com urges advertisers to “spell out” what sort of energy (like laid-back or peppy) should be harnessed by the commercial, so the ad has a distinct tone. Costs for radio advertising space are classified as either production fees or dubs and talent fees. Production fees include costs associated with the actual location of production (procuring a venue for recording, etc.). The good news? Advertisers who record with the station that produces their ads will most likely not be charged. Dubs and talent fees refer to expenses for hiring a voiceover (talent) and for copies of the spot for other stations (dubs). Advertisers encounter these fees when they take their spot to another station. The actual advertisement, called a “spot,” usually lasts between 30 and 60 seconds. For commercials near 30 seconds in length, it is recommended that the business’s name be mentioned twice; for ads closer to 60 seconds, a total of three times. Advertisers who need to relay a heavy helping of sales detail are urged to record either one sixty-second spot or two that are thirty seconds in length rather than induce information overload in their listeners. Once you’ve mastered all the finer points, a new task presents itself. Where to find radio advertising space? Where should a corporation or small business take its new ingenious radio reel? Advertisers, Ad agencies, Media buyers and Media buying services are all resourceful professionals that can match the right radio venue with the right target audience. Purchasing radio advertising space should always be in the media plan and thoroughly researched. For the do-it-yourselfers, the Internet offers a vast supply of “radio only” ad agency types that offer reasonable radio advertising space. Here, advertisers can browse the site for advice and information on how to get started. Sometimes, radio advertising space lurks just around the virtual corner. You can even find online auctions for radio advertising space. The Radio Advertising Directory is an online directory of key websites, which center on radio promotion. The site provides visitors a handy search function to quell any queries that concern their radio space needs. What served as entertainment during the Depression-strained 1930’s seems to have stirred a renaissance in the21st century promotional techniques. The “talkie” transcends time, and now, through the availability and convenience of radio advertising space, it screams, “YOUR AD HERE.”
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