Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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Outdoor Advertising or out of home advertisingOutdoor advertising sometimes referred to as out-of–home advertising is virtually any advertising that reaches consumers outside of the home. Outdoor advertising is generally used to promote local businesses and their products within a region or specific geographic area. According to the Outdoor Advertising Association of America (OAAA), seven out of every ten outdoor ads are used to promote local business with the highest percentage of local advertising being even greater in rural and non-urban areas. Statistics reveal the primary buyer of outdoor advertising services are the tourism and travel industry. Since the inception of outdoor advertising when it was used for the traveling circus, it has come a long way in helping business owners communicate with potential customers, guided travelers to food, lodging and their destinations, helped charitable organizations to publicize their causes and politicians to reach voters. In more recent years, the use of digital billboards has been beneficial in helping police departments apprehend criminals and locate missing persons. As the industry continues to evolve, the use of advanced technology, and consumers increasingly becoming more mobile and spending more time away from home will be important factors contributing to the growth and success of the industry. Outdoor Advertising Categories
Outdoor ads appear in numerous places. If you pay attention to the outdoor ads you see on a daily basis, you will be amazed at how many there are and how they have become a part of our everyday lives. We see them at sporting events and entertainment arenas, on buses, taxis, rail cars and subways. We see them on benches, bus shelters, in airports and along our highways. It seems that wherever we go, outdoor advertising is there! The OAAA places outdoor advertising into the following four main categories: Billboards are one of the oldest and most common forms of outdoor advertising. Billboards bring in over half of all outdoor advertising revenue. They are most effective when they are in close proximity to the advertised business. The perception may be that outdoor advertising is only affordable to large companies; however, small local business owners make up the majority of billboard accounts and have often expressed that the benefits of billboards far outweigh their cost. Transit or mobile advertising consists of ad displays attached to moving vehicles or ads located in the common areas of transit stations, terminals and airports. Sometimes referred to as “captive audience” advertising, because consumers are held “captive” for a period of time such as in subway cars, taxis, buses, trains, airplane ads on overhead bins, table trays etc. Transit advertising reaches a lot of commuters. The ads are not only visible, but market research shows that transit advertising is also highly effective.
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