BuyNowMedia - Media Planning Media Planning

Welcome to BuyNowMedia's Online Media Planning Service

Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.

We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.

There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.

Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.

We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.

BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.

We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.

Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.

For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.

Your full contact details must be filled in below

                                   




For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.



  • Your Details:

    Please fill out your contact details below and click on the "next" arrow.

    Your full contact details must be filled in below

  • Background

    Please include a short paragraph with an overview of your company including any recent advertising history you may have done

  • Core Objectives

    What are you looking to achieve with this campaign?

  • Marketplace Dynamics

    Who are your main competitors in both advertising and sales terms and is there anything that may change dramatically in the competitive marketplace in the near future that may impact on your business?

  • Targeting

    Who is your target audience?

  • Planning Considerations

    Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?

    By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.


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Outdoor Aadvertising Rreferences

Outdoor Advertising: Using Signage Effectively

Outdoor advertising has been around since motorists began travelling the roads and highways. They offer an inexpensive way for advertisers to reach large numbers of people who pass by and read the ad messages.

So what are the rules of using outdoor advertising messages effectively? The list isn’t very long, but all the points are crucial to using this as an effective medium. Remember, the purpose is to have an ad message presented that’s able to be read by someone in a vehicle driving by.

  1. Ad messages must be brief. Use short words and concise copy. The faster the traffic passes by the sign, the less type should be used.
  2.  

  3. Type should be set in a large size and preferably a sans serif type, with appropriate spacing between words. Many billboards use black type on a yellow background because it offers excellent visibility and readability.
  4. Use large artwork. Large artwork commands attention. This is one type of advertising where pictures tell the best story. Illustrations should be colorful, bold and bright. Figures should be silhouetted.
  5.  

  6. Clearly identify the product in the space. It should be able to be seen, and easily identified, at a distance. Logos or trademarks should be prominent and dominant. 

This is a very simple medium, and ad messages shouldn’t be complicated by too much information. Less really is more in using outdoor signage. Imagine someone driving past the sign in their vehicle. Based on the speed at which they’re travelling, they may only have seconds to view the message on the sign.

Optimum locations are those where traffic stops and sits before moving forward again. In these locations, people have more time to read the signage. The location of the sign should determine the limitations of the ad message.

One interesting type of outdoor sign is called the spectacular sign. Spectacular signs often have images projecting off the board in a 3-dimensional presentation. These are placed in prime locations, offer lighting and technological solutions to the traditional flat surface of posters or painted signs. Since spectaculars are individually designed for the advertiser, the cost of space and construction is higher, but may be negotiated. Even so, they still offer a low cost per person who views the sign.

Changes to spectacular signs can be costly because they entail more production work, and are usually bought for longer time periods (three to five years minimum). Purchasing ad space on one of these requires the expertise of a professional since engineering and legal problems may also be an issue.

Before using any outdoor advertising, make sure there are no restrictions, permits or licenses required. But using outdoor advertising signs can be an effective way to reach many people inexpensively.

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