Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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Regulation Of The Outdoor Advertising IndustryThe outdoor posters and signs created in the late 1800’s, evolved into what we know today as the billboard. The outdoor advertising industry was born and a new method for business owners to sell their products steadily increased by leaps and bounds. As with all change, it is not always welcome, groups such as Scenic America complained for years that the outdoor advertising industry was causing damage to scenic landscapes by clearing trees and other natural habitats to make room for what they called “visual pollution”, otherwise known as a billboard. This article will explain an attempt to regulate the outdoor advertising industry through the Highway Beautification Act of 1965 (HBA), the provisions of the ACT, and it’s impact on the outdoor advertising industry. On October 22, 1965, President Lyndon B. Johnson influenced by his wife Lady Bird, signed into law the Highway Beautification Act. It became one of the United States first federal contemporary environmental laws. Highway beautification was an important project for the President. He wanted to protect the scenic beauty of America’s roadsides by regulating and eliminating what he thought to be excessive and unsightly billboards. The President was not fully satisfied with the Act, because the original proposal was significantly diluted after passing the Congress and the Senate. But he signed it anyway, and looked at it as a first step to preserving America’s beauty and regulating the outdoor advertising industry. The impact on regulating the outdoor advertising billboard industry was not successful basically due to its own design. The allowed exceptions reduced the Act’s overall effectiveness. For example, the Act allows stationary billboards to be constructed in any industrial or commercial area that is adjacent to interstate and federal-aid primary highways. That could be just about everywhere and the guidelines for determining commercial and industrial activity are weak at best. The Act also makes it difficult if not impossible, to remove outdoor advertising billboards that don’t meet the standard guidelines. Amortization is often used when retiring a billboard. The billboard owner is given up to an eight-year grace period before the billboard has to be physically removed. The time frame allowed the owner to as least recover some or all of his investment. Although allowing the billboard owners to amortize the billboards seemed fair, the outdoor advertising billboard lobby worked hard to convince congress to ban amortization along federal-aid primary and interstate highways. And in 1978 that is exactly what Congress did. Giving the illegal and non-compliant outdoor advertising billboards protection under the House Beautification Act. Unless of course, the state and local governments picked up the tab and paid with their taxpayer’s funds. That option went over like a lead balloon. It seems that the House Beautification Act was doomed before it even got started. President Johnson’s vision of removing and regulating outdoor advertising billboards was sabotaged by the exceptions that diluted the original proposal. In addition, a strong outdoor advertising billboard lobbying group carried a lot more clout than given credit for. According to the Federal Highway Administration, banning amortization is responsible for over 38,000 outdoor advertising billboards still standing even though local ordinances are trying hard to get them removed. A removal cost cannot be determined. The federal government has exhausted more than $250 million to the outdoor advertising billboard industry resulting in practically no impact.
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