Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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Outdoor Advertising: Using Signage as an Advertising MediumOutdoor advertising has been around for a long time and includes some new and interesting methods to deliver the message. One of the long-term products has been the billboard, but even the traditional billboard has undergone changes over the years. When outdoor sign advertising began, billboards were much smaller in size than they’ve become over the last forty years. Fixed images were either painted or posted to outdoor signs, and space sold by outdoor sign reps. Over time, outdoor signs became larger. Some signs extended beyond the frame it was designed to be placed on to offer more to attract the eyes of people passing by. Outdoor signs were, and still are, placed on roadsides in spaces purchased by the sign company, on the structures they erect to place them. Eventually lights and moving parts were added to outdoor signs. They were placed on top of buildings, in high traffic areas. Sign sharing began several years ago, with more than one advertiser featured on a rotating sign, creating even more interest to those driving by or sitting in traffic. In large cities, it’s not uncommon to see very large outdoor signs or marquees featuring movable, changing, scrolling lines of type or pictures produced using computers and incorporating graphic images. Media buyers looking to purchase outdoor advertising signage analyze traffic pattern studies, or commission studies, from the sign company from which they lease the space. Outdoor companies base the sale of space based on a count of automobile traffic passing a sign every day. These counts ignore duplication (when people pass the same sign more than once in a day) and allow media buyers to compare the values of signs placed in different locations. Using outdoor signage allows the advertiser to use color, branding of images or logos and tell a story with pictures rather than excessive copy. Messages are very simple, direct and to-the-point because the passing traffic has only a moment to view the ad. Signage is best utilized when the advertising appeal is to the masses, not a segment of the market exclusively. Some areas have limitations on the installation of additional outdoor signage locations in an effort to maintain the beauty of the countryside, and are usually restricted to areas zoned for business and industrial use. Geographic locations may determine the availability of utilizing outdoor signs, since they are prohibited in some areas. Other areas impose sign ordinances on any sign placed outdoors; permits may be required and fines imposed for those who ignore sign ordinances. Outdoor signage is a good solution for clients who wish to promote service categories of business or do institutional advertising. Often, these advertisers wish to blanket the market with this type of advertising and buy multiple locations within a geographic area. Outdoor advertising offers clients the opportunity to reach a lot of traffic at a relatively low cost per person, capturing an audience as they pass by, and often, offering something creative and intriguing to view in their approach.
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