Outdoor Advertising Using Mobile Billboards

Outdoor Advertising includes many different types of displays used by business owners to entice the consumer to buy their products. Billboards are a significant part of the outdoor advertising industry and are responsible for bringing in the most revenue.

When the word billboard is mentioned, most people envision stationary billboard signs strategically positioned along highways. However, with technology advancements more options were made available to the outdoor advertising industry and as a result, what we know today as the mobile billboard was born. Allowing the use of mobile billboard trailers to now reach potential consumers in a more efficient and cost effective manner, by using creativity and innovated methods.

This article will highlight what mobile billboards are, how they are used and the cost effective benefit of using them.

The start of the outdoor advertising mobile billboard industry began in the early 1990’s when large format digital inkjet printers became available. These printers made it possible to print a large banner to be put on panels and installed on flat bed trucks. The trucks then became the billboard and could be parked in strategic locations such as sporting arenas, entertainment events, grand openings or high traffic and pedestrian areas.

In the mid 1990’s Jamaican born Delroy Cowan developed a concept that permitted rotating signs to be placed on each side of a mobile truck. Each side contained three ads. The ad changed every few seconds allowing multiple ads to be displayed using one mobile billboard truck.

In the latter part of the 1990’s the mobile billboard trailer, became popular in the United States. This mobile outdoor advertising creation allowed smaller, local business owners to rent a mobile trailer and drive it themselves for a specified amount of time. This gives flexibility and cost savings for the business owner because they don’t have to enter into longer contracts. The mobile billboard trailer can be rented for single day or for a few consecutive days depending on the type of promotion.

If you want to reach your target market, you have to go where they are. Whether it is at home, work or where they spend their leisure time. People are more mobile. It only makes sense that if you want to reach them; your outdoor advertising method has to be mobile as well.

Automobile traffic continues to increase, and every year commuter traffic is responsible for over three trillion miles in the United States alone. According to an American Trucking Association Study, 98% of mobile viewers notice truck side ads and 96% said mobile billboard ads have more impact than a stationary billboard. Keeping this information in mind along with flexible rental terms and the ability to take your message on the road at anytime, the outdoor advertising industry has created one of the most efficient and cost effective ways for small business owners to take their message where it needs to be, when it needs to be there.

Mobile billboards have been instrumental in making the outdoor advertising industry more accessible to business owners specifically those that own small businesses. The mobility and flexible rental terms that allow small businesses to focus in and reach their target market more efficiently from flat bed truck billboards, billboard trailers, wrap around bus ads to billboards towed behind boats. All these methods bring the business owner’s message directly to the consumer, which makes mobile billboards and the outdoor advertising industry a very effective solution for the small business owners needs.