Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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Outdoor Advertising: Exciting Options for AdvertisersIn an age where newspaper readership at major dailies is on the decline, radio and television offers more fragmented markets and more choices than ever before, outdoor advertising is in a growth mode. Technology, innovative ideas and creativity are the driving force behind this surge in popularity. Transit advertising, where ads are placed on the sides of buses or taxis, are on the rise. Bus shelters, used for placing stationary posters, are now being used to display electronic messages to waiting travelers. Vehicles are being coated in vinyl from one end to the other to display a corporation’s logo, slogan, phone number and website address. What do all these have in common? The use of the public’s waiting time to deliver an ad message. Millions of people travel by mass transportation systems every day, and are exposed to ads placed on the sides of buses or taxis repeatedly. Since these ads don’t change daily, repetition and retention of the ad message can be attained through their use. And while interior transit advertising is also utilized, its volume of sales cannot compete with that of exterior transit advertising space. Exterior space is sold by the number of displays, or units, purchased. Ads are sold based on the number of displays to make a showing, which is a strong impression on the market. The rate card outlines rates for showings or in units based on the number of displays. Advertising on buses and vehicles have some of the same limitations of outdoor advertising. Ads must be brief and copy concise. Brand names, slogans, website addresses are all short enough to combine with dynamic illustration to gain visual appeal without overwhelming the reader with too much information to read in what should be a brief message. Transit advertising requires more turn-around time than some other forms of advertising, so plans must be made and implemented well in advance. These are ads that reach the masses, and it’s difficult to identify and classify the market segments they reach. The numbers viewing these signs is based on estimation, and is not necessarily an exact science. Scrolling electronic display signs can be changed quickly by the person programming the messages, and can be used for news flash advertising. These are usually found in major metropolitan markets instead of smaller markets. Some smaller markets actually prohibit the use of these electronic displays claiming they deter and distract drivers of vehicles passing by. Banners can be created fairly quickly by local printers but some areas have sign ordinances prohibiting their use. Before using banners, check for legal problems prior to purchase or risk being fined for their placement. Outdoor advertising offers many options to reach advertisers by non-traditional methods, and can be a cost effective method to increase top of mind awareness. Just make sure you’ve checked out the legalities and requirements for outdoor advertising in the communities you wish to place ads of this type, or have someone who knows supply you with the information.
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