Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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Outdoor Advertising And The BillboardOutdoor Advertising includes numerous promotional displays from the outdoor sign on a local business to a mural painted on the side of a building. The main categories of outdoor advertising are alternative advertising, street furniture advertising, transit or mobile advertising and the number one revenue producer, billboard advertising. Millions of Americans commute on a daily basis. As the population continues to grow, the automobile traffic continues to increase as well. The billboard, a strategically placed large outdoor advertising sign has been successfully used by business owners for many years to maneuver customers in their direction to purchase their products. Typically found in high traffic areas, the billboard is seen on major highways, heavily traveled commuter routes, expressways, primary and secondary roads. It seems that wherever there is vehicular and pedestrian traffic – there are billboards. History of BillboardsInitially billboards were nothing more than large outdoor advertising posters developed by Jared Bell in 1835 to promote the traveling circus in the United States. Outdoor advertising then began to evolve with large posters on the sides of barns and other buildings. Painted posters on fences and painted signs were used along the roadside to lure those passing by to visit an establishment or business.
Types of Billboards
Traditional billboards in North America are around fourteen feet high by forty-eight feet wide. They can be smaller and are then considered to be “posters’. As stated above the outdoor advertising industry is now starting to use a lightweight, non-toxic, recyclable polyethylene plastic to create the traditional outdoor billboard. Mechanical billboards can be what are known as the scrolling billboard. This billboard can show up to thirty images per side using a scrolling device that is computer controlled. These are often used on mobile vehicles like trucks. Another popular type of mechanical billboard is the tri-action or multi-message billboard. This type displays three rotating advertisements using a mechanical system. The displays are printed on vinyl strips and as the panels rotate, they pause showing three distinctive messages using only one structure. Sidewalk billboards sometimes referred to, as kiosks are usually located near areas that have high pedestrian traffic, or vehicular traffic that has to slow down or stop on a regular basis. Mobile billboards were made feasible in the early 1990’s with the inception of the large format digital ink jet printer. Billboard graphics were now made possible in the form of a large single banner that could be mounted on panels and installed on a flat bed truck used only for outdoor advertising purposes. Bus advertising often uses what is known as the “wrap” image. The entire bus is covered or wrapped with the advertising image. Digital billboards are now being made that allow fixed ads to rotate in a specified series. Interaction is possible and synchronization with ads on radio is in the very near future if not already accomplished. The FBI uses digital billboards for public safety messages, kidnappings, unsolved crimes, to find fugitives, and missing persons. The outdoor advertising industry has embarked on a relationship with the National Center for Missing and Exploited Children to display AMBER Alerts through digital billboards. As the outdoor advertising industry continues to evolve, the use of advanced technology, and consumers increasingly becoming more mobile and spending more time away from home will be important factors contributing to the growth and success of billboards and the outdoor advertising industry.
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