Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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Outdoor Advertising Options: How Does One Choose Between Them?In the world of advertising and marketing, sometimes the choices can be overwhelming. Is print advertising the right choice, or should electronic media be considered? Is outdoor advertising better than television advertising? Is radio advertising better than outdoor advertising? How does one go about making the right purchase when it comes to advertising? Unfortunately, there isn’t one simple pat answer to this question, since every advertiser has different and varied needs. But there are some factors to consider that might make the selection process easier.
Even though no budget has been established yet, a budget for advertising can still be established. There are many publications and industry reports that account for advertising expenditures by category of business, usually represented in total dollars spent and/or the advertising expense as a percentage of gross sales. So, a pest control service just starting up can at least determine what other pest control services spend on advertising each year, and project a budget based on anticipated sales. There’s also a general rule of thumb in advertising which says that, in the absence of any other information, the minimum advertising budget should be 3% of annual gross sales. Start-up operations may spend as much as 20% of the annual gross sales for the first year, then less after the initial advertising effort that made the public aware the business even exists, and what their purpose is, what they sell, etc.
It would be nice if there was one answer that worked for every business, but there isn’t. Outdoor advertising combined with print institutional ads may be the right choice for a funeral home, or a pest control company, but may not be right for a department store. If showing the products and price points are necessary for the buyer to decide to get off the sofa and make a purchase, outdoor advertising is probably not the right answer, but print and television may be the way to go. If the product is complicated for the buyer to understand, the answer may exist within print ads and internet advertising. Does this mean outdoor advertising couldn’t be used effectively? Of course it could – provided the messages used in outdoor ads fully supports the print ads, or drives traffic to the website. If you’re not sure, consult a qualified advertising professional and save yourself and your business money by getting someone involved who can help.
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