Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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The Importance of Media Research In The Media Buying ProcessMedia planning is crucial to the media buying process. Without it, media buying would be equivalent to playing darts with a blindfold on. The media planning process defines a strategy, which is used to help implement a successful media advertising campaign. But before that happens, vital media research must be conducted. Advertising research is a sub form or function of market research. It may be concentrated in one direction or cover a wider more general area of interest. Media research can be done for any media medium such as print, which includes newspaper, magazine and direct mail, radio, television, outdoor advertising, or Internet. There are two types of research, syndicated and customized. Syndicated research is a study done by a professional research company, who then sells the results to other companies. Customized research is performed for a specific client. Media buying professionals typically integrate both types of research to produce a media plan that produces a winning ad campaign. This article identifies the importance of media research in the media buying and planning process, and discusses the media research tools and resources used to identify the target audience. Whether the media buying process will be conducted for a traditional or Internet ad campaign, media research will have to be completed to formulate a plan. Before deciding media mediums, the primary task is clarifying the target audience. The target audience is the consumer base that an advertising campaign is trying to reach. It can consist of single or multiple combinations, such as race, gender, age group, homeowner or renter, or white men who rent homes and black women over age forty. Media buying professionals have access to resources that contain market and media information from media research firms like Nielsen, Arbitron, and Mobile Trak, in addition to nationwide network affiliations. Their access also extends to state-of-the-art technology, which ensures efficient turn around times for media research and analyzing results. Media buying and planning experts also use syndicated research studies and often-special industry research to create a target audience consumer profile. Without properly identifying the target audience the planning effort isn’t complete, the media buying process will be costly and ineffective, and the ad campaign is destined to fail. It doesn’t matter if it’s a traditional or online ad campaign, not properly identifying the target audience will produce the same dismal result. Finding the target audience is accomplished by a process called segmentation, meaning dissecting the market as a whole, and separating it into bite-sized or manageable pieces based on demographics. First, characteristics of segments in the target audience are defined. Second, validations of the market segments are done to see if they are large enough for the product. When both of these issues are resolved, the media buying professional can work with the client to develop a media strategy that leads to conducting the all important media research and a plan that produces a profitable advertising campaign.
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