Welcome to BuyNowMedia's Online Media Planning Service

Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.

We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.

There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.

Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.

We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.

BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.

We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.

Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.

For more information on BuyNowMedia Creative
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For more information on BuyNowMedia
please call 0207 478 2400,
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Planning Considerations

Your Details:

Please fill out your contact details below and click on the "next" arrow.

Your full contact details must be filled in below

Company name:

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Brand/Product/Service:

Campaign:

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Background

Please include a short paragraph with an overview of your company including any recent advertising history you may have done

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Core Objectives

What are you looking to achieve with this campaign?

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Marketplace Dynamics

Who are your main competitors in both advertising and sales terms and is there anything that may change dramatically in the competitive marketplace in the near future that may impact on your business?

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Targeting

Who is your target audience?

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Planning Considerations

Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?

By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.

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Outdoor Aadvertising Rreferences

Using a Media Buying Service

Media buying services, referred to as media services, came into the world of advertising in the 1960s. Their role is to plan, negotiate and buy primarily radio and television ad space, and may be used to represent the interests of national accounts.

Small advertising agencies may employ the use of media buying services to supplement their staff, and provide information to the ad agency for a percentage of the total commission from the client. Media buyers may have more contacts and knowledge of special rates or discounts unknown to the ad agency, and it can be more cost-efficient to bring in their expertise so the agency can focus on other areas of the business, or what they do best.

Negotiating for time and getting the best rates requires a lot of patience, and a lot of meetings with television and radio account executives (salespeople). Too often, business owners don’t have the kind of time or staff, or the expertise, to assign this task and expect it to be fulfilled correctly. Using a media buyer or buying service can be much more cost-effective and take a lot less time than most business owners have to devote to this task, which in the long run can be a savings to the business person, and free their time to focus on other aspects of the business that require their attention.

The media buyer’s job is simple: planning, scheduling, negotiating and verifying the buy. The media buyer monitors results, and makes adjustments to the media buy along the way, as necessary. A full-service advertising agency may have one or more professionals assigned to the media department to be media buyers. In-house advertising agencies may perform these tasks themselves, or utilize the services of a media buyer, to help. Either way, the person who does media buying has to have an astute knowledge and understanding of the options available to the advertiser, the budget, the buyers of the products or services and how to best reach them.

The audience of every television program or radio station format, and how closely they resemble the ideal buyer, are determining factors in the media buy. The cost of spots and number of ads required to reach the largest segment of the potential buying audience are also important factors to consider. What is the cost to reach each buyer? This can vary dramatically, depending on the advertising medium chosen.

Media buying takes into account the “cost per point”, which means the cost to reach a percentage of the total available market. Good media buyers know how to crunch the numbers, and make them work in the advertiser’s favor. Simply put, the media buying process starts with the advertiser’s budget and goals, and determines how to best spend the available advertising dollars to get the best response for the advertiser.

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