Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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Online Media BuyingA good definition for media buying would be the tactical planning, negotiation and purchasing of advertising space in media venues such as, print media, television, radio, and Internet. Media buying is an important aspect of the entire advertising management function. Media buying experts work very closely with their clients to develop campaign goals and objectives, a workable strategy, perform media research, negotiate placements and pricing, create a plan resulting in launching an advertising campaign that is continually analyzed and adjusted to receive profitable results. New groundbreaking Internet advertising options are constantly being launched such as, geographically and behaviorally targeted advertising. Unlike traditional media buying campaigns, online ad campaigns may offer more challenges because of limited standards and various inconsistencies. This article will briefly explain what steps are involved with online media buying and give a description of some of the media venues that are generally used to produce a successful online advertising campaign. The online media buying process mirrors buying media for a traditional ad campaign. The media experts work directly with the client to define goals and objectives, build an online media strategy, perform media research, create and implement a plan, and continually track, analyze and optimize the online ad campaign. Online media placement is usually implemented through direct media buys, or through an ad exchange or online ad networks. The following are potential venues for online media buying and placement: Rich Media Ads- are basically display ads that appear in a fixed or top-page floating position that uses Flash ads, streaming audio/video, or shoshkeles, which are a type of a floating browser, often using music or sound. Banner Ads – also appear in a fixed or top-page floating position. They are the most popular type of online display advertising. They come in various sizes, can be animated or static, and can be geographically, contextually, behaviorally and demographically targeted. Text Ad Links-are responsible for driving qualified traffic to web sites, often through inbound links with keyword rich text. They usually are located in the “Sponsored Links” or “Advertising Section” area of websites. The purchasing procedure for text ad links is usually directly from the publisher at a fixed monthly rate. Online Ad Networks- typically work directly with an Advertiser, Ad agencies or a Media buying service. Online Ad networks have access to quality media environments. They also offer performance-based pricing, typically for left over inventory and an alternative to CPM (cost-per-thousand) pricing. Direct Ad Placement- media buying professionals or online marketers that run their own online advertising campaign generally buy direct ad placements on a site-by-site basis. Websites that meet budget and objective requirements are chosen for the ad campaign. The in-house marketer, ad agency or media buying professional work directly with the web publishers to execute their ad campaigns. The above online media venues are just a snapshot of the all the options to conduct a successful online advertising campaign. Once the campaign is up and running the most important factor is to be able to monitor, track, analyze and to adjust components of the campaign. A media buying service or professional can certainly do all these functions for you.
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