BuyNowMedia - Media Planning Media Planning

Welcome to BuyNowMedia's Online Media Planning Service

Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.

We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.

There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.

Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.

We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.

BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.

We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.

Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.

For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.

Your full contact details must be filled in below

                                   




For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.



  • Your Details:

    Please fill out your contact details below and click on the "next" arrow.

    Your full contact details must be filled in below

  • Background

    Please include a short paragraph with an overview of your company including any recent advertising history you may have done

  • Core Objectives

    What are you looking to achieve with this campaign?

  • Marketplace Dynamics

    Who are your main competitors in both advertising and sales terms and is there anything that may change dramatically in the competitive marketplace in the near future that may impact on your business?

  • Targeting

    Who is your target audience?

  • Planning Considerations

    Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?

    By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.


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Tips on media buying

When you want to sell your products and services, you need to buy a space in a particular media to advertise your products. There are many methods of media buying that could help you get the maximum exposure for your products and services that would result in higher sales and revenues, but first of all, you need to know how the ins and outs of media buying.

There are many advantages of buying a space or slot in the different forms of media, and these all carry the advantage of giving your product exposure using the strategy with the local appeal. You can buy space in a newspaper or other printed media, or buy airtime in radio and television shows. Advertising on the print media gets more response from the reading public, while advertising on the radio gets more response from the listening public who does not have more time to read. Advertising on television creates a visual impact especially if your advertisement has been made very eye-catching to convince viewers to buy your products or try your services.

Using appropriate and catchy tag lines for your products is one way of making a hit in the market. You can go for catchy lines which could become a word of mouth because this could lead to generating more sales for you.

When you go for media buying, there are some important tips you must take into consideration before you pay any amount to a media. First, you need to identify the major directories in your area before you decide where to advertise your products or services. Almost every home in the world has one or more television sets and people are spending more time watching TV. Cable TV has also gained popularity and has penetrated houses everywhere. This means that if you advertise on this medium, you will be reaching out to more people and a wider audience in a single exposure.
The next thing you need to consider is putting an advertisement on TV when the peak season for your products or services is approaching, then you can negotiate for a time slot your budget can afford.

Advertising on print, TV or radio does not come free. You have to pay for the space but you can ask the sales representatives for pre-emption rates and package rates to check where you can save most. One important thing to remember is not to pour all your investment into one advertisement in one day. Spread it out and make your appearance to the audience constant.

If you go for radio advertising, you can go for the popular stations in your locality and chose time slots that reach your target audience. If you are advertising products and services that concerns adults, you can go for time slots where adults are usually listening in. You can negotiate for advertising rates and get discounts in some radio stations but just remember that media buying does not have to exhaust all your funds. You can be creative about it and get the most for your dollars.

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