BuyNowMedia - Media Planning Media Planning

Welcome to BuyNowMedia's Online Media Planning Service

Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.

We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.

There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.

Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.

We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.

BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.

We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.

Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.

For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.

Your full contact details must be filled in below

                                   




For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.



  • Your Details:

    Please fill out your contact details below and click on the "next" arrow.

    Your full contact details must be filled in below

  • Background

    Please include a short paragraph with an overview of your company including any recent advertising history you may have done

  • Core Objectives

    What are you looking to achieve with this campaign?

  • Marketplace Dynamics

    Who are your main competitors in both advertising and sales terms and is there anything that may change dramatically in the competitive marketplace in the near future that may impact on your business?

  • Targeting

    Who is your target audience?

  • Planning Considerations

    Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?

    By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.


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The Benefits of Media Buying for your Company

If you are considering going global with your product or company through the use of advertising, then it is vital to the progress that you seek the help of a media buying company.  They have the experience needed to get the most media for your budget.  The media environment is changing as the needs of companies are expanding, so it is important that those hired for media buying be creative and flexible.
 
What is Media Buying? 

The basic concept of media buying is the purchase of time and space, with the use of a media source.  This includes a product, a service, or a client.  You can purchase the time or space through media platforms, such as television, the Internet, radio, and other methods.  When you are choosing the platform that you would like to advertise with, you can also choose whether or not you are marketing regionally, nationally, or internationally.  This usually depends on your preference, budget, and the product. 
 
How to Choose the Media Source 

There are several factors to take into consideration when you are choosing what type of media medium to pursue.  For example, the pricing of the method, the format of the radio or television station, geographic factors, and demographics should be considered.  The time of day that the ad will run and the audience that is targeted should also be a major decision in the media buying process.
   
Choosing the Media Buyer 

While technically you are the one purchasing the media, hiring a media buying professional will enhance your total outcome.  It is important that the buyer be knowledgeable about the medium that you are using, the consumers that you are targeting, and the criteria that need to be used in each ad.  In addition, they should be aware of your needs as well.  The first goal of the media buyer is to reach as many people as possible in order to expand your company or product. 
 
The firm or media buying specialist that you choose should have a customized campaign ready to present to you that will approach the needs of your product, and meet your specifications.  Most importantly, the media buyer should keep your budget in mind when designing the overall advertising medium.  This will help enhance your overall revenue, which is what you are seeking the media source for in the first place.   

Even if you are planning on hiring a media buying professional, you should still be educated enough about the buying criteria in order to be in control of the process.  This will prevent you from being taken advantage of.  If there is a particular broadcast station that you are interested in using, inquire about the media advisors, or media buying professionals, that contract work through them.  Many times, you will have not have to pay the media buyer, since they are receiving commission through the broadcast station.

Take control of your media campaign and read as much information about media buying as you can.  Even with the help of a media buyer, there is much to learn about advertising mediums.   

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