Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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Media Buying and everyday lifeAdvertising is something that is seen on a daily basis. Billboards, newspapers, radio ads and television commercials are all part of everyday life. Advertising’s goal is to develop a persuasive message that influences the desired consumer to purchase a product or service at a low cost. Advertising itself is the end result of strategic advertising management that includes actual media buying. A good definition for media buying would be the tactical planning, negotiation and purchasing of advertising space in media venues such as, print media, television, radio, and Internet. This article is going to explain media buying, General Market and Direct Response media buying, and factors to consider when buying media. The above definition for buying media as a tactical plan to negotiate and purchase advertising space in a media venue such as print, television, radio and internet easily puts it in into prospective. But as with most things, it is just not that cut and dry. As there is a difference between Institutional and Direct Response Advertising, media buying is no different. There is also General Marketing media buying and Direct Response media buying. General Marketing consists of negotiating rates and developing media schedules based on information provided by media planners. General Marketing uses what is referred to as a Cost Per Point Guide, which consist of theoretical points of reference. Direct marketing is more effective in purchasing media from the right source and negotiating practical rates because the buyer knows which media type and individual venue generates the volume of response need to make a profit. Regardless of the type of media buying method, the expenditure for buying media can significantly vary. Some factors to consider include:
In addition to the above factors, the main purpose for buying media is to make the best use of what is bought for the amount of money available to spend. This includes consideration of the type of media; the target audience, when the message is received and how much time and space are requested. Media can be bought on a local, regional or national basis. National buying may be subject to state laws and licenses. The bottom line on media buying is that it involves using designed strategies for the purpose of persuading the target audience through the proper media venue that’s suitable for a company’s image, marketing objective and budget, to purchase products or services. Media buying is a very valuable function in the advertising industry. levision, print media and radio will be scrutinized by the media buying service and the media or media mix that is relevant to the strategy will be chosen.
In order to provide you with an executable plan that ensures a successful ad campaign, a media buying service should have access to market information and media information from Arbitron, Nielsen, SRDS and have network connections and contacts around the country, or even better, around the world. A good service will have the latest technology to efficiently perform all tasks required to plan, research, negotiate, implement and analyze your ad campaign and have access to market specific research studies that will help to create target market profiles, define the target consumer, and design media schedules to reach that consumer. Tool and resources provide a source of accuracy and relevant updated information. They do not guarantee a top-notch media buying service. Finding a service that promptly attends to the customer’s needs, provides extraordinary customer service, and follows the rule that media buying begins and ends with customer; sounds to me like a great media buying service.
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