Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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Media Buying: Determining Factors in Making a Media BuyMedia buying is performed by seasoned advertising professionals, well-schooled in all areas of advertising and marketing options, methods and processes. The process of buying media involves many considerations, but the real issues come down to determining the purpose the advertising will serve, and understanding which media is right based on the client’s needs, budget and timeline. Advertising may be purchased for many reasons other than as a part of the business’ start-up. An advertising campaign may be implemented when the client wants to create more sales for their product line, or jumpstart sales during a slow period. Advertising can introduce new or improved products to the market, or offer seasonal products. An advertiser may have a new offer, host a sale or introduce a change to their product. These are just a few of the reasons why an advertiser may decide to start a new marketing campaign, but certainly are not all of the reasons. The media buyer, in their research, must determine the best approach to meet the client’s needs, which may involve multiple mediums and the placement of ads locally, nationally and internationally. Some of the factors to consider in buying media are:
There is no exact formula to what will work best in all circumstances because all media can be used effectively to accomplish the client’s goals. Sometimes the best approach is a multi-tiered advertising campaign. It’s up to the media buyer to convince the client, through market research, demographics and other proof, that the plan proposed is the best approach to move the product off the shelves. If a low-priced product is going to be sold nationally, as opposed to just locally, the media buy will be bigger because the potential for sales exists on a broader level. If a product will only be sold to the local market, then the options become much simpler, and are limited to local media choices only. The media buyer must determine the best media to purchase to accomplish the client’s goals, and which of the available media will best suit the campaign. If radio and magazine advertising are selected as the best fit, which local stations and magazines best reach the market segment the advertiser is trying to influence to buy his product? If television, newspapers and radio will be used, what time of day will best reach the desired market, and what size ad will be required to get the desired response? Media buying takes all these factors, and more, into account before recommending a marketing solution to their client.
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