BuyNowMedia - Media Planning Media Planning

Welcome to BuyNowMedia's Online Media Planning Service

Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.

We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.

There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.

Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.

We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.

BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.

We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.

Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.

For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.

Your full contact details must be filled in below

                                   




For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.



  • Your Details:

    Please fill out your contact details below and click on the "next" arrow.

    Your full contact details must be filled in below

  • Background

    Please include a short paragraph with an overview of your company including any recent advertising history you may have done

  • Core Objectives

    What are you looking to achieve with this campaign?

  • Marketplace Dynamics

    Who are your main competitors in both advertising and sales terms and is there anything that may change dramatically in the competitive marketplace in the near future that may impact on your business?

  • Targeting

    Who is your target audience?

  • Planning Considerations

    Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?

    By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.


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Outdoor Aadvertising Rreferences

How Infomercial Media Buying leads to a Profitable Gain

If you have ever watched an infomercial, then you know how addictive the product scheme can be.  Infomercials are actually one of the top reasons why a company is able to promote a particular brand or product.  When dealing with media buying, infomercials are also considered a specialized category.  Most infomercial media buying is sold in thirty-minute time spans, which target both national cable television and satellite networks.   

Infomercial time slots are usually available when the regular programmed television shows go off of the air during the late night hours or early morning time periods.  However, on afternoons during the weekend is also a show time slot for infomercials, and it will usually bring in more viewers.  Infomercial media buying is priced according to the size of the station, or the amount of viewers.  The size of the market where the station or network is located is also taken into consideration.  The most expensive infomercial time periods are during the weekends and on major cable stations.   

Infomercial Media Buyers 

There are calculated to be hundreds and even thousands of television networks to buy time slots for infomercials.  In order to choose the appropriate station, it is best to seek the help of a media buying specialist.  An experienced media buyer in the infomercial field will know which stations perform the best for certain infomercial categories.  A valuable media buyer will also know how to work out the best deal for you with the station.  For example, if the station is giving you a price that the media buyer knows is overpriced, they can negotiate a better deal for you. 

How the Infomercial is Broadcasted 

Most infomercials are tested before the actual airing campaign is progressed with.  An infomercial test is a combination of infomercial broadcasts on a small cable or satellite network.  The test usually runs for around a week at certain periods of the day.  This allows you, as the buyer, to test a variety of time periods so that you will know which time slot is effective for your viewing audience.  Your media buying specialist that you hire can also help you see a specific pattern in the viewing total.  You can also have more than one offer tested to determine which infomercial generates the most viewers or sales.

After a successful test, the infomercial media buying professionals will review the information and then decide the following: 

  • Buy more infomercial time slots on the networks that performed the best.
  • Buy new infomercial time frames on networks that are similar to the broadcast stations that were successful originally. 
  • Reject infomercial time slots that did not perform the best for the client.
  • Review a database of other infomercial campaigns similar to the client’s product and if they performed well.
Infomercial media buying can be one of the best decisions that you make for your company.  As opposed to stationary advertisements, infomercials have the ability to reach a much more broad audience.  It is important that you set enough of your media buying funds aside for a profitable infomercial campaign that will benefit your company.

 

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