Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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Media Buying: 101Media buying is a culmination of a process that starts long before the purchase of space is made. As with all solid advertising and marketing plans, the client’s needs, circumstances and budget are key factors to creating the media plan, and determining which media to purchase. The media buy is the result of the identification of the advertiser’s problem, and the purchase of space or air time required to solve the problem. The media buyer’s job is to work with print, broadcast or outdoor media reps to negotiate terms and rates to get the best prices on the advertising media chosen for the client. In the United States, the purchase of ad space by media buyers goes back to the 1840s, when Volney B. Palmer of Philadelphia became the first advertising sales agent to work on a commission basis by negotiating with publishers to deliver clients for a percentage of the sale. At the time, established advertising rates (or rate cards) didn’t exist in all newspapers, and the price of space was often negotiable. Palmer was soon joined by others who saw an opportunity to make commissions by offering to purchase space for advertising clients at discounted rates, getting them a better deal for their investment. A good media buyer knows how to target the right audience for their client, and monitor and track results. Most media buyers for large ad agencies are experts and specialists in a specific media area. Some may specialize in space buying for print and outdoor, while others are specialists in the purchase of time for television and radio. It’s important that the media buyer have the expertise to understand the medium’s ability to deliver results, and be able to negotiate and close the deal with media representatives. In a large advertising agency, the media buyer is a part of the media department. This is an experienced professional, capable of strategic, analytical thinking, possessing great negotiating skills and patience, since they will meet and work with media representatives on behalf of the advertiser. They must be able to discern the ability to meet the clients’ needs and work within their budget and timelines, and deliver the advertising media purchase in accordance with these factors. In a small advertising agency, media buying may be a function of the account executive assigned to the advertiser, who must be an expert in all forms of media, as well as creative and effective advertising processes. The account executive, acting as media buyer, may essentially be the director of the entire advertising process, including media direction, planning and the purchase of space or time. This person must also be a solid negotiator with a clear understanding of the ability of the medium to meet the client’s needs. Small advertising agencies, who may not have this expertise on hand, may decide to outsource to a media buying company who take over the responsibility of media planning and buying. The advertiser may also take it upon themselves, through an in-house advertising agent, to work with a media buying company for the purchase of space or time rather than working with an ad agency directly. Media representatives work as sales agents to sell ad space and time. They provide formal presentations to the media buyer, market research on audiences and effectiveness and structure and have the ability to negotiate ad rates, which are not always set in stone. A well-versed media rep has an extensive knowledge of the market they serve and their medium, and can save the buyer time and research by sharing this information with the media buyer.
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