BuyNowMedia - Media Planning Media Planning

Welcome to BuyNowMedia's Online Media Planning Service

Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.

We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.

There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.

Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.

We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.

BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.

We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.

Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.

For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.

Your full contact details must be filled in below

                                   




For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.



  • Your Details:

    Please fill out your contact details below and click on the "next" arrow.

    Your full contact details must be filled in below

  • Background

    Please include a short paragraph with an overview of your company including any recent advertising history you may have done

  • Core Objectives

    What are you looking to achieve with this campaign?

  • Marketplace Dynamics

    Who are your main competitors in both advertising and sales terms and is there anything that may change dramatically in the competitive marketplace in the near future that may impact on your business?

  • Targeting

    Who is your target audience?

  • Planning Considerations

    Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?

    By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.


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Outdoor Aadvertising Rreferences

Saving Money with Discounted Media Space

The world of advertising is in high demand.  However, this does not mean that all advertising space is purchased in time for print or publication.  It is often that a media company has blank spaces because they were unable to sell the space.  This is where a company can find great deals with discounted media space.  Another term for discounted media space is remainder advertising, or remnant advertising.  It is the last portion of space that a media company will sell at a very small price in order to fill the gaps.   

Depending on the type of marketing medium, the discounted media space could be an ad printing space, or a time slot.  Usually, it is offered at a very steep discount, and usually at a last minute occurrence.  Advertising space is very valuable, and if it is not sold, then it is lost and used for a “hosted” or “housed” advertisement.  Other times, it will be given away to be used as public service announcements or another type of non-revenue producing publications.  This is why media companies are so urgent to fill the space with real company advertisements, so that they can make a profit from the small space.  

Businesses or companies that are interested in purchasing discounted media space have to be willing to compromise with the media company in order to use their ad.  They must also be able to compete with the larger companies and their advertisements.  This is due to the fact that the discounted media space is a last minute offer, and many media companies would rather offer the spot to their larger advertisers whom they would make larger revenue off of.  Newer companies that want to take advantage of discounted media space should have a portion of their budget put aside, as well as a valuable ad ready to go when the media company has a last minute opening. 
 
The following are different types of marketing media and the situations of discounted media space that is offered: 

  1. Newspapers

Newspapers are usually published on a daily basis, and have a set format.  Therefore, there are usually plenty of remnant advertising space openings.  One successful factor with newspaper advertisements is that no matter how small the advertisement is, readers will see it.  These smaller ad spaces are also the areas of the paper that the publisher has to fill.  Therefore, you will need to be ready to accept a fairly small offer.  

  • Magazines

According to marketing experts, the greatest discounted media space is within national magazines.  Most magazines will fail to sell all of their advertising space, meaning that their unsold inventory space will be a great opportunity for companies.  Also, smaller magazines will offer remnant advertising as a way to boost their revenue and publicity. 

  • Radio

Unlike printed publishing, radio has a fixed number of spots within the hour that has to be filled.  Therefore, advertisers have a much better chance of receiving a discounted media space rate.  These discounts can range from 25% to 75% off of the regular retail price.   

  • Outdoor

When driving down the highway, you have probably seen billboards that are blank.  Many times, these blank spots are being sold as a discounted media space.  The billboard is usually in a location that is not a prime spot for a poster or billboard, meaning that the media company is probably eager to give a discount.   

If you are seeking remnant advertising slots or discounted media space, now is the time to look.  Technology is booming and it is only a matter of time before publishers become more advanced.  If you are a smaller company, start small.  This is the best way to build up your company name and get a feel for the advertisement world.  Eventually, you can settle into a remnant location with larger advertisers.

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