Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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What You Need to Know About Discounted Media SpaceDiscounted media space is often available when a medium cannot sell all their available ad space, and sometimes the discounts are quite deep. For the uninformed buyer, the rates offered are presented to be non-negotiable and discounted media space is never mentioned. Why would a sales rep, working on commission, offer a discounted rate first before trying to get full rate? They wouldn’t, of course, but many buyers don’t realize discounted media space is even something they can request. Discounted ad space is usually sold with some limitations and many times, it’s because there’s space available the sales staff hasn’t been able to sell yet. So what do you need to know about buying discounted space? Here are a few questions to ask:
Most print mediums impose a penalty for contractual agreements cancelled before fulfillment of all terms. In print, these are often called “short rates”. When an advertiser agrees to publish an ad schedule for a specific time period, the medium extends the discounted rate from the first ad published through the last, with the assumption the advertiser will fulfill the terms of the contract. A short rate refers to charging back the buyer for all ad space published at the rate they actually earned, instead of what was published. To make it simple, if a buyer agrees to advertise for a year but only advertises for three months, the rate per ad is recalculated at the three month rate instead of the yearly rate the buyer has been paying for the ads, since they didn’t fulfill the contract. Terms are spelled out in the contract agreement the buyer signs, and penalties for non-fulfillment of the contract are outlined clearly. If the terms aren’t clear, ask the question during negotiation.
Most of the time, the answer to this question is “no” – the medium places ads at will, where they’re needed, to fill the space on a page. Generally, they won’t place multiple ads for the same advertiser on the same page…but they may place them on facing pages without hesitation, and the advertiser usually doesn’t have any say in placement for these type of ads. Filler ads are often purchased in increments of 50 or 100 insertions, to be used over a specific time period, such as a three-month period. Just because the buyer has agreed to use these filler ads over a three-month time period, they may experience slow ad space sales, and use the filler ads in one month instead of three. The media isn’t really interested in too many one-time advertisers because of the number of employees required to complete the process and the production costs involved. Discounted ad space is offered as an incentive to the buyer for making the medium’s workload lighter.
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