Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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Everything You Need To Know About Discounted Advertising SpaceThe advertising field is a competitive place. Companies are competing everyday for the prime advertising space or spot. With this information in mind, it might be hard to realize that a media company would have a difficult time filling in some of their advertising space. When this does happen, they sell the slots as discounted advertising space. Usually the rates for discounted advertising space are very low, and almost any company can afford them.
Sometimes, media companies will say no. The discounted advertising space is sold last minute; therefore the media company is on a huge deadline to get the publication out. They want an advertising company that will have their ad ready to go when they purchase the space. Also, in order to change the ad, this would mean that the media company would have to use production staff, which will cost the company money.
Many media companies will have a penalty for agreements that are breached before the terms are over. When an advertiser agrees to publish an ad for a specific time period, the medium will extend the discounted rate from the first published ad until the last. The media company is assuming that the advertiser will fulfill their end of the bargain. The penalty is referred to as “short rates”. In other words, the buyer is charged back for the ad space that is published at the rate that they earned, instead of what was actually published.
In many cases, the answer will be no. The media company prints the ad at their own will, when they are needed, and to fill in the extra gaps. This is one of the reasons that discounted advertisement space is referred to as remnant advertising. Many times they will not place the same ad for the same advertiser on one page, but they might place them on opposite pages. Keep in mind that if the media company is experiencing a slow period with ad space sales, they might only use the filler ads during one month instead of three. The media companies are also not interested in very many advertisers that are seeking a one-time opportunity. This is because the number of employees that are required to complete the production will cost the company a great deal. Discounted advertising space is thought of as an incentive to the buyer, which makes the media company’s workload lighter.
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