Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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Ambient media - popularityBuying Discounted Advertising Space In PrintMany branches of the media offer opportunities for buying discounted advertising space for the buyer who knows what to ask for, and how to broach the subject. Traditionally, newspapers and magazines sell advertising space using a rate card, which outlines pricing for all of their publications. These include rates for single insertions, multiple insertions, and special rates for advertising agencies. Open rates are often applied to non-contractual agreements, and offer the buyer the opportunity to purchase space at the minimum requirement levels (usually referring to the minimum ad size and commitment term the buyer agrees to purchase). Single insertions (ads that appear once only) are generally sold at some form of open rate, which is usually the highest rate available on the rate card. Advertisers who agree to purchase more than one ad over a specific time period are offered contracts for space commitments. These contracts state that the advertiser will receive a discounted rate for every ad purchased during the contract duration. In print advertising, the more ads a buyer commits to purchase, the better the rate. By purchasing large ad space and committing to purchase more space, the lower the rate becomes per insertion. The best ad rates are offered to buyers who commit to the largest ads published the most frequently. Discounts are offered to advertising agencies in order to entice them to bring their clients to the medium. Advertising agencies often receive a net rate (as opposed to a gross rate) of 15% less than the general public pays. The advertiser doesn’t necessarily pay more for the advertising than they would by placing the ads themselves but the advertising agent earns the 15% commission for placing the ads on behalf of the buyer. Merchants’ associations (groups of merchants who agree to pool their funds and buy space to advertise as a single entity) may also receive special rates. These may or may not require a contract in order to qualify for the rates, or they may offer lower rates with a time and ad size commitment. Although every print medium has sales representatives seeing clients daily to sell advertising, with some very talented staff, all space available is not always sold, or sold at full rates. If the buyer knows what to ask for, discounted ad space can be purchased at a lower rate than will ever appear on a rate card. Many newspapers and magazines have special programs for selling last-minute ad space their sales staff has not been able to fill. This is referred to as “remnant space” and can sometimes be purchased at half of the open rate, or lower, depending on how desperate the publication is to fill the space. Remember this – no one opens a publication and finds some pages full, and some blank, so the publication has a vested interest in filling every possible space. Some space can be purchased for a single insertion, and some advertisers may be offered a special deal if they’re willing to take any available space that becomes available. Print publications also offer discounts when the same ad can be published, without any changes, over and over, to fill these vacant spaces with each publication. These are generally small space ads, used as “fillers”, to complete a page. Discounts are available, but it takes some knowledge of the print media to understand what might be discounted, and when.
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