Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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Buying TV Ad SpaceIn making the decision to advertise on television, it’s important to understand how to get the best possible rates. TV ad space, like most media, is a negotiable entity…if you know who to ask, what to ask for, and how to get it. If you aren’t familiar with buying TV ad space, get some help from an advertising or marketing professional, who is familiar with buying TV ad space. Don’t try to do it alone without the knowledge and expertise you need, or you could be disappointed in the results (or lack of results). Buying cable ad space can be less expensive than buying network TV stations. If your geographic area has 50-150 cable channels available, spots can be very affordable. A minimum of 10-12 spots per week is generally the least amount of ads to buy on TV, but they must also be placed on the right channels or programs to reach the desired audience for your product or service. TV account executives (ad sales reps) also sell Run of Station ads (ROSs), but while these spots may work on a radio ad buy, it’s not a good idea to buy them on TV, no matter how inexpensively they’re offered. If the buyer of your products is men, but the ads are run coinciding with programs with a high female viewership, it doesn’t matter if they’re priced low because you’re not reaching the right audience. Ask the TV account executives if the prices in the package are negotiable. You might be pleasantly surprised to find that they are, and you can realize some savings. First-time buyers should test the waters first before plunging into the deep end of a long-term commitment. The true test of an advertising campaign of any type comes with the minimum of a quarter of the year commitment. Before buying a year’s worth of TV ads, make sure you’ve got the problems worked out in a short-term (13-week) ad campaign. You can have your ad budget tied up for an entire year with the wrong media buy, and still have to find buyers for your products or services with an ineffective campaign. Too many inexperienced buyers make this mistake, and realize too late it can be very costly. (Usually, this is mistake made only once – albeit, painfully). Use co-op advertising funds, if possible. If you resell products, the manufacturer may be willing to help fund your advertising campaign to promote their products. This is called co-op advertising, and it usually works like this: you sell X amount of products, and the manufacturer sets aside a small percentage in a co-op advertising fund. After the year ends, and your sales tallied, the manufacturer lets you know you have X amount of funds they’ll put towards advertising their products, generally in some kind of matching fund (you pay part of the cost, and they pay part of the cost, after the fact, either by reimbursing you with money or by taking the cost off your product orders to them). If you want to buy TV ad space, it can work very effectively – if you know how to get the best results and biggest return on your investment. Make sure your TV ad space buy is reaching the right audience, with the right product, for the best price, and you’ll be fine.
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