BuyNowMedia - Media Planning Media Planning

Welcome to BuyNowMedia's Online Media Planning Service

Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.

We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.

There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.

Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.

We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.

BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.

We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.

Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.

For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.

Your full contact details must be filled in below

                                   




For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.



  • Your Details:

    Please fill out your contact details below and click on the "next" arrow.

    Your full contact details must be filled in below

  • Background

    Please include a short paragraph with an overview of your company including any recent advertising history you may have done

  • Core Objectives

    What are you looking to achieve with this campaign?

  • Marketplace Dynamics

    Who are your main competitors in both advertising and sales terms and is there anything that may change dramatically in the competitive marketplace in the near future that may impact on your business?

  • Targeting

    Who is your target audience?

  • Planning Considerations

    Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?

    By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.


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Outdoor Aadvertising Rreferences

Making the Choice to Buy TV Ad Space

For companies seeking an effective advertising method in a short amount of time, they usually buy TV ad space in order to achieve this.  TV ad space is a well sought after form of marketing medium because of the fact that most people spend their free time watching television.  The combination of sight, sound, and color has proven why consumers are convinced to buy the products advertised and is an even greater reason to buy TV ad space.   

TV advertising can be a bit more costly than other forms of marketing.  This is due to the fact that it is one of the only types of marketing mediums that reaches a large audience.  While it can be a little overpriced, you will see the wonderful benefits after you buy

TV ad space.   

The following are some of the largest advantages for companies who buy TV ad space: 

  1. Television advertising can offer creative marketing options for products and services right away.
  2. You can reach almost any audience age group without difficulty.  You simply have to adhere your commercial or advertisement.  For example, you can reach children by having a cartoon commercial. 
  3. Even though there are smaller television stations, most television viewers are separated into smaller categories that will allow you to reach a larger audience. 

On the other hand, there are certain disadvantages of television advertising that you should consider before you buy TV ad space.  For example, due to the fact that television is a larger media category, stations are able to charge more for commercials based on the number of viewers that they have.  Other disadvantages include the time when your commercial is aired is limited, as well as the fact that you could purchase more radio ad space with your funds than TV advertising space. 

Due to the fact that if you buy TV ad space it can be a fairly large investment, you should not seek television stations on your own.  It is highly recommended that you find an advertising company or media buyer that will help you with the search process.  If you cannot find this type of service in your area, then try searching for a television representative who you can trust.  This is a representative that will help you choose the program where you should advertise in order to reach your appropriate audience. 
 
Either way, make sure that your commercials or advertisements will be aired at frequent intervals so that your audience will be reminded of your product.  It is also important that your commercial is aired in combination with programs that are similar to your product that you are trying to sell.   

Most importantly, ask for a commercial affidavit from the television station that will list the exact times that your commercial is aired.  The affidavit will not cost you any money, and it should be provided by the television station where you buy TV ad space.  This will help you correlate your sales reports with the commercial data so that you will know how well your choice to buy TV ad space is benefiting your company.

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