Media
Planning
 |
|
Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
-
Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
-
Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
|
or
|
Ambient Media –Does It Have A Captive Audience?Ambient media refers to any non-traditional or alternative out-of-home media specifically designed to reach the target audience close to the point of purchase. Also known as place-based media, the phrase ambient media was introduced in the late 1990’s during the high point of ambient music, a genre with electronic textures that ultimately created a mood or atmosphere. The word ambient came to be known as relating to being in the immediate environment. If ambient media advertising reaches its audience close to the point of purchase or in the immediate environment, is the target audience for ambient media a captive audience, or does it just appear to be that way? This article will discuss different examples of ambient media advertising and whether the target audience is held captive or just captivated by ambient media’s attempts to entice and influence their purchasing decisions. When I speak of a potential captive audience pertaining to ambient media advertising, I think of places or locations that a consumer will have to be in or wait for an extended amount of time. Some venues have a higher sense of captivity than others. For example, Airports, bus and train stations and other transit or transportation venues are used as examples when talking about a captive audience. Let’s face it; consumers have to use these to get to and from their destinations, often on a daily basis. These are great places for ambient media advertisers to reach their audience, but is the audience a captive audience? I personally don’t think so. Your ad has to catch the attention and open the consumers mind to what you want to tell them. They probably can’t reach your competitor at this point, but they can possibly get up, walk around or even worse ignore your message by tuning into an iPod, book or BlackBerry. Retailers, shopping centers and malls are the other popular venues discussed when talking about ambient media advertising and captive audiences. In these locations ambient media is increasingly more popular with the use of digital signage and interactive kiosks and displays. Is this audience captive? Again, I would say no. Although the consumer is in the store or mall for an extended period of time, they can easily walk away or ignore what doesn’t hold their interest. One of the most simple, low tech, but creative ways of ambient media advertising that I see being used on a weekly basis is the “coupon giver” found in food store supermarket aisles. It is red or some other bright color, it blinks, and is at eye level. It is strategically positioned in front of new or popular products and spits out coupons on request. These are products that consumers may have seen, maybe wanted to try, but never purchased. But with coupon in hand, the products literally fly off the shelves. Is this a captive audience or merely an audience captivated by effective ambient media advertising? Consumers may be isolated in a particular location for an extended period, but that does not make them a captive audience because they can tune in or tune out what doesn’t appeal to them. That is why is it is imperative for the ambient media advertiser to create useful and informative ads. Ads that speak to them and relate to their needs with benefits that answers their questions and solves their problems. A good rule to remember when developing ambient media advertising is to assume the audience is never captive. They can always walk away, tune you out, or even just close their eyes.
| |
 |
Page loaded in 0.009931 seconds