Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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Ambient Media –Three Creative Ways To AdvertiseAdvertising communicates with potential consumers by trying to persuade or entice them to purchase or consume a particular product, service or brand. All primary mediums are used to convey the advertising messages such as, newspaper, radio, television, magazine, billboards, cinema and Internet. Ambient media refers to any non-traditional out-of-home media specifically designed to reach consumers when they are most susceptible to influence…close to the point of purchase. The term ambient media materialized around 1999 in the British media and has been an accepted in the advertising industry ever since. The expression ambient media was said to have started during the peak of a popular genre of music referred to as ambient music. The music used electronic textures that produced an atmosphere or mood giving the meaning of ambient to relate to something that is in the immediate environment. Close to the point of purchase and immediate environment both relate to being where the consumer is when it counts the most. This article briefly explains ambient media, how it differs from other out-of-home media, and creative ways it is being used for advertising. Reference to out-of-home advertising media usually brings to mind traditional advertising methods such as any type of billboard advertising, and street furniture consisting of advertising displays positioned for pedestrians, drivers and shoppers at eye-level viewing, or at curbside like bus bench and bus shelter advertising. Alternative advertising is described as continually evolving and being developed and used to reach large audiences with colorful attention-getting displays, interactive kiosks along with other media programs. This is ambient media, a kind of in-your-face, yet not obnoxious and often a smooth, subtle kind of advertising. The following examples are three creative ways ambient media advertising is being used: Gas pump billboard and nozzle advertising- if you drive, sooner or later you need to get gas and you can only get it at a gas station. Gas pump billboards are various sized frames referred to as “toppers”. They allow an ad to be displayed on both sides of a gas pump visible to everyone that puts gas in their vehicle. Gas nozzle advertising displays the ambient media advertising message directly on the gas pump nozzle so at a minimum, you see the ad upon the putting the nozzle in and taking it out of the gas tank. Commercial restrooms – have become a prime targeting area for ambient media. Print and framed ads are placed on the back of stall doors in women’s restrooms and above urinals in the men’s rooms in family restaurants, night clubs and sports bars. Specialty boards, such as baby boards or beauty boards can be used to focus in on a more defined market. Talk about in the immediate environment…you can’t find a more captive audience. Six Flags Theme Parks embarked on an ambient media advertising campaign in March 2008 to reach visitors while waiting in line with 45-inch plasma televisions that play a mix of advertising and overall entertainment in 21 of it’s parks. The outdoor component includes digital signage, billboards equipped with digital signage and blue-tooth technology. Some signs also have cool-mist showers to refresh visitors on hot, humid days. In today’s environment the use of ambient media advertising can be an integral part of an advertising campaign. The key factor is to choose the accurate venue that works with the overall tone and intended meaning of the message. The advertising business has become more innovative in trying to capture what has been referred to as the “lost audience”. Because the consumer is distracted, you really need to get their attention. It’s real easy to look the other way, but clever use of ambient media will catch the consumer off guard and usually when they least expect it.
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