Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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Ambient Media And Traditional Out-Of-Home Media AdvertisingAmbient media refers to any non-traditional out-of-home media. Regardless of what you call it, ambient media is specifically designed to reach consumers when they are most vulnerable…close to the point of purchase. Out-of–home media advertising is virtually any advertising that reaches consumers outside of the home. Out-of-home advertising is generally used to promote local businesses and their products within a region or specific geographic area. Although it includes numerous types of displays such as highway and street billboards, bus stop benches, public safety announcements, and mobile ads. It is all centered on communicating a message to the public and potential consumers. This article explains what traditional out-of-home and ambient media are and how they are used collectively to successfully reach target audiences. The use of ambient media has been growing rapidly. It provides a unique strategy pertaining to delivering advertising messages to the target audience wherever they may be. No audience can be considered to be a totally captive audience. A potential consumer always reserves the right to choose if they want to receive the advertisers message. Ambient media is very close or in the immediate environment of the potential consumer. Traditional out-of-home media is more remote and usually requires more attention from the audience. Since ambient media is so “hot” and does quite well on its own, should it become the sole media source for an advertising campaign? Nothing is ever that hot that it can work for the long-term in a vacuum. A successful ad campaign needs synergy, which can only be created by using the right communication mix, with the proper media format that sends a powerful and effective message. Sports stadiums and event arenas are popular venues where advertisers combine ambient media and traditional out-of home media to reach target audiences. Advertisers buy traditional arena sized billboard space within the venue, in addition to having their ambient media message displayed with their logo imprinted on the snack/beverage packs the roving vendor carriers use. Another innovative use of traditional out-of-home and ambient media advertising is for local businesses to advertise on billboards along major highways within a specified area then strategically enhance the ad campaign by using ambient media advertising and having their message imprinted on dry cleaning bags, hangers and paper covers of dry cleaning stores within the same-targeted area. Shopping carts and shopping cart returns are other great locations to collectively use ambient media and traditional out-of-home advertising to reach target audiences. Again, billboards and local signage are used in an urban or suburban area. Ambient media is used by taking the ad, or a revised version of it and putting in on the roof of supermarket returns so anyone driving in or near the parking lot can see it. Also, placing the same ad on the handles or the movable safety flaps on the cart so it is in your face the whole time you’re shopping. Ambient media and traditional out-of –home media advertising have each proved to produce successful ad campaigns on their own. And in some situations it may be best to just use one form of media to reach the intended target audience. But advertising is seldom that cut and dry. More often than not it falls into the murky gray area. A combination mix of the right media methods is often the difference between an ad campaign that soars versus a campaign that is a disappointing flop. Using traditional out-of-home and ambient media advertising together is a combination that more likely will produce desired results. Target audiences are comfortable receiving the traditional media message because that’s what they are accustomed to. Ambient media is not only seen, but is subliminally being heard. For example, when you constantly see the snack vender then decide to buy popcorn at the game, when you hang your shirts in the closet and as you push your cart around the store. The written messages are being absorbed and processed whether or not you are consciously receptive to them. Ambient media along with traditional out-of-home media provides a powerful format to produce a successful advertising campaign.
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