Welcome to BuyNowMedia's Online Media Planning Service

Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.

We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.

There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.

Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.

We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.

BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.

We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.

Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.

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For more information on BuyNowMedia
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Planning Considerations

Your Details:

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Your full contact details must be filled in below

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Background

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Core Objectives

What are you looking to achieve with this campaign?

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Marketplace Dynamics

Who are your main competitors in both advertising and sales terms and is there anything that may change dramatically in the competitive marketplace in the near future that may impact on your business?

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Targeting

Who is your target audience?

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Planning Considerations

Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?

By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.

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Outdoor Aadvertising Rreferences

Ambient Media: A New Advertising Term

Ambient media is a relatively new term in advertising and is attributed to the United Kingdom in original. It refers to non-traditional forms of advertising (also called alternative advertising) approaches. Ambient media includes, but is not limited to, billboards (also called outdoor advertising), ads on grocery carts or shopping receipts, point of purchase displays in stores, advertising specialties and more. Its purpose is to reinforce other advertising messages, or reach an audience in a surprising, or unusual way, when the audience doesn’t expect to receive an ad message.

Advertising agencies are often in the business of helping the advertiser to build top of mind awareness, or top of mind recall. These terms refer to the audiences’ exposure to ad messages, over and over, until the first product they think of, when their need arises, is the product they’ve been exposed to continually through advertising exposure.

Top of mind awareness, or recall, is the goal of repeated advertising. If you think of a soft drink, what’s the first product that comes to your mind? If you think of a tissue product, what’s the first product that comes to mind? The products you think of immediately, those that pop into your head, or the jingle you find yourself singing (whether you want to or not), are the result of top of mind awareness advertising.

Ambient media supports traditional advertising through exposure to the audience to aid in top of mind awareness. If the audience for a product sees an ad on television, hears an ad on the radio, then goes to a store and sees a point of purchase display, they just might buy the product. If traditional forms of advertising are used, and the audience sees ads for the same product on the side of a bus, or on a bus stop bench, and sees the product logo broadcast on the side of a building in lights, or in a window display, or on a hot air balloon, they have had the same image reinforced over and over, and when the time comes, they’ll recall this product and perhaps purchase it.

Sales of ambient media are used more and more often in today’s marketplaces, where buyers are influenced by every available means. The internet is one of the most commonly used methods of ambient media, where ads are posted on popular websites that receive a lot of traffic and reach the right audience for the advertiser. Some large advertisers purchase space on multiple websites because the product has broader appeal than a single market segment, and they wish to reach the masses. The purpose of these ads is to gain immediate response, but also to build top of mind awareness if no need exists with the buyer yet.

Even though these are non-traditional forms of advertising, they can be very effective in reinforcing traditional advertising campaigns, and enhancing them, or used as an alternative to traditional advertising practices and methods.

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