Welcome to BuyNowMedia's Online Media Planning Service

Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.

We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.

There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.

Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.

We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.

BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.

We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.

Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.

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Planning Considerations

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Background

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Core Objectives

What are you looking to achieve with this campaign?

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Marketplace Dynamics

Who are your main competitors in both advertising and sales terms and is there anything that may change dramatically in the competitive marketplace in the near future that may impact on your business?

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Targeting

Who is your target audience?

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Planning Considerations

Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?

By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.

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Outdoor Aadvertising Rreferences

Ambient Media: A New Form of Advertising

A relatively new type of advertising is ambient media. It originated in the United Kingdom and it refers to non-traditional methods of advertising. This is also called alternative advertising. Ambient media includes billboards, grocery cart ads, point of purchase displays, and other creative advertising methods.

The purpose of ambient media advertising is to reach a specific targeted audience in a unique or unexpected way. This is typically when a viewer would not expect to receive an advertisement message. Many advertising agencies are ready to help companies build a top of mind awareness through the use of ambient media. Top of mind awareness is another phrase that refers to a consumer being exposed to an ad message over and over again until that product is the first thing that they think of when the need for it arises.

Ambient media is supportive of traditional advertising through the audience to aid in top of mind awareness. If the targeted audience for the product sees a specific ad on television or hears it on the radio, and then goes to a store with a point of purchase display, they will be more apt to buy the product.

The same is true if an audience sees ads for the same product displayed on a bus, vehicle, or broadcasted on the side of a building. They will see this ad so many times that eventually they will begin to correlate that specific ad and product with the topic that it is associated with. This is one of the key benefits of ambient media. You can display simple advertisements in inconspicuous places that will be seen numerous times.

The sales for ambient media are used much more frequently in today’s marketplace, where consumers are influenced the most during their every day lives. The Internet is a commonly used method of ambient media. This is due to the fact that ads are posted on very popular websites that have the ability to receive a large amount of traffic. The Internet is also the perfect way to reach the right audience for the advertiser.

Many of the larger advertisers purchase space on several different websites because the product has a much more broad appeal than a single market medium. The purpose of the ambient media ads is to gain an immediate response in large quantities, but to also build top of mind awareness for newer companies.
Even though ambient media methods are a non-traditional form of advertising, companies are already seeing how effective they can be in reinforcing traditional advertisements. They can be used to enhance regular ads, or as a creative alternative to the original styles of marketing mediums.

Many advertising experts are reporting that traditional media is no longer as powerful as it once was. In our world today, traditional media has to be supported by ambient media methods in order to achieve results. This might be due to the fact that consumers are not as hooked on television as the once were, or they are commuting much more than before. An ambient media advertisement will catch them off guard if it is located in normal everyday places where they would not normally expect to see it.

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