Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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Ambient media: Creative and ImmediateTraditional media is no longer as powerful as it once was. These days, traditional media needs to be supported by ambient media in order to get the job done. This is what’s true in the world of advertising right now. It used to be that all that a person needs to do in order to promote a product is to advertise on television and that would take care of everything. However, things have changed a lot in the past few years. There are a lot of people who are no longer as hooked with the television as before. It can clearly be seen that viewership has fallen off in the past years and this is particularly troubling to a lot of companies. This is because the cost of advertising is particularly steep and to say that it no longer reaches the audience it once did makes it seem like a bad investment altogether. The goal of course is to inform the public as much as possible about the store, product or company and hope that people will be attracted to it. Ambient media is a way of reinforcing the things that advertising in tradition media does. Ambient media is basically advertising without using the conventional methods. It could be anything that you have already seen like bumper stickers and promotional t-shirts but it could also be something new and unique and something that involves a lot strategy in order to be done. Inside a mall, there are a lot of examples of ambient media. Sometimes you will see huge stickers on the floor of malls. This is a form of ambient media used as a tool for unique advertising. Most of the time the stickers are interesting and is linked with other stickers, pretty soon one would be looking around looking at all these stickers and trying to see what is next in the sequence. These stickers are promoting a product and by putting the advertisement in such a way that it would attract people, it became very successful in promoting it. The uniqueness is what made it successful. People do not expect to see an advertisement on the floor and secondly, it was interesting enough to attract extended attention from he person who sees it. It is important to understand that ambient media mostly works in this way. The more creative the advertisement is, the better. But it also understands that the best thing that it wants to do is attract a lot of people and not just a few. At most, what it could do is post the stickers all over the mall. This still does not match the power of the television set however. Still, t is a lot cheaper than television commercials. Stickers do not cost nearly as much as a television commercial There is also the advantage of immediacy. The stickers for example, as a form of ambient media, are actually promoting something that can be found already inside the mall. Therefore, a person who got attracted to the ad can easily move on over to the store or place that is being advertised without being distracted by other things that may make you forget about it before one gets the chance to see it. These are the advantages of ambient media over traditional media. Ambient media can indeed be very helpful and effective
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