Please provide as much detail as you can to enable the BuyNowMedia team to come back to you with a comprehensive plan to match your requirements. The parts in bold are the main pieces of information we need to enable us to provide you with a comprehensive plan.
Your Details:
Background
Please include a short paragraph with an overview of your business including any relevant information relating to sales trends, brand awareness, brand share, distribution, pricing, seasonality, packaging, pricing, recent advertising history.
Core Objectives
What are you looking to achieve with this campaign?
In business terms such as market share for example and
in consumer terms - how do we want them to think, act, feel etc?
What is the single most important message that we want your target audience to take away from this campaign?
Marketplace Dynamics
Who are the key competitors in advertising and sales terms and what are the main perceived threats from that competitive set?
Is there anything that will change dramatically in the competitive marketplace in the near future that will impact on the business?
Targeting
Who is your target audience?
Planning Considerations
What are the key issues you would like BuyNowMedia to address in our planning?
Are there any key learnings from previous activity (good and bad?) Is there anything you would like to do differently or rethink going forward?
What regions of the UK are you looking to target?
When do you want this campaign to run?
Do you have any preferences on which media you wish to use?
What are the key criteria for measuring success e.g. awareness levels, sales, profit margins etc?
What is your budget?