Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
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Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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Direct response TV advertising – a media buying guideWhile the internet continues to bring in consumers in great numbers the simple fact remains that television remains a great medium for the media buying contingent. There have been many different trends in television advertising over the lifetime of the medium, yet the one that most media buyers consider a winner is the direct response method, commonly referred to as DRTV. What is DRTV? A direct response TV advert is one that is designed to grab the attention of the consumer and bludgeon him or her – not literally – into responding to the call. Typically a DRTV advert will be short and sweet, sometimes as short as a minute, and will pack a lot of information into this very compact package. The trick with DRTV is to educate the consumer, and to make him or her believe that the product or service on offer is not only something they want, but something they absolutely need. A good media buyer will plan a DRTV campaign to run at prime time, and as the format is short it is very cost effective use of the most expensive air time available. The method involved with DRTV DRTV remains the most simply formed version of TV advertising and is among the most successful. Media buyers have been familiar with the short sharp shock tactic for many a year, and DRTV can be considered the friendly face of that approach. Typically the DRTV advert will begin by introducing a consumer to a common problem, and then immediately offers a solution. This is used very frequently by manufacturers of household cleaning products; everyone remembers the short and very blunt commercial that features a loud talking man with a now very popular and oddly named spray cleaner, in which a copper coin is cleaned in seconds flat. That is a prime example of a DRTV campaign – it says ‘this is the problem, you all have it, and here is the solution’. The simplicity of DRTV is the attraction to both consumers and media buyers, as there is no need for a sophisticated routine – just a short and simple explanation of what is wrong, and how to counter it. Stressing the urgency The conclusion of a DRTV advert can be the most important section, and frequently it relies upon urgency and lack of time as being the deciding factors. The advert will try and convince the consumer that not only is the product needed, but it is needed right now! This is the pay off of any good DRTV campaign as leaving the consumer with time to decide is not conducive to them buying the product. Some will even go as far as offering an instant solution – ‘Call this number NOW!’ – thus bringing the sale to a conclusion. A good DRTV campaign is reliant, however, on a good product, the right timing and the right audience, and this is why most are used for household products at prime time. For media buying purposes the DRTV option remains a very good way of reaching an optimum audience in a cost effective manner.
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