Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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Radio ad space is still pulling them inRecent advertising trends have seen new media – the internet and its many offspring – take the stage as the leading lights, yet radio ad space remains a very interesting and often cost effective method of promoting a brand or service. The advantages of radio ad space are many and varied thanks to the variety that is present in radio itself, and thus a different approach can be wise. Radio is considered old hat by many, yet that ignores the very real and very large numbers of people who listen to radio across the wavelengths. Radio ads draw listeners in The areas where radio ad space are best used tend to be those where a wide span of people are targeted, even if they may sometimes be a specific audience. The beauty is that a listener is tuned to a station, and will be listening as and when an advert is broadcast. Much like television the radio listener is a captive audience, yet in many ways radio has the advantage over television in that people are likely to remain in place when the adverts interrupt the programme. How many people get up and make a cup of tea during the prime time ad breaks on TV? This doesn’t happen on radio, in many ways because the listener is generally more casual, or in some cases because they are – quite literally – captive, say driving a car. Having a more receptive audience is also reflected in results, and radio ads tend to be less harsh and demanding than those with a visual impact. You are not required to watch, and the mind is more susceptible to background sound than it is to pictures that one can turn away from. Target the right people Like all good advertising campaigns the use of radio ad space should be geared towards getting the message to the greatest number of people. However, with radio there is one added advantage that, while found in other media, is often more pronounced in radio. Think of three groups of peoples: a teenager, a man of 30 to 35, and a retired pensioner. Now think of the sort of radio that each is likely to listen to. It becomes very clear that the interest is very different: the teenager will likely tune into a music channel, the thirty-something may be listening to a sports channel, and the pensioner to a daytime talk or discussion show. Of course, these are broad generalisations, but the fact remains that different groups of people have different tastes and requirements. As radio is geared towards many different channels offering many different genre, the advantage of radio a space is that it can be utilised to reach a particular market group in a very specific way – more so, even, than in the case of television. While radio may be viewed by some as a relic from the dark ages it remains a very, very popular form of broadcast media and, with the advent of internet radio taking things to the next step of development, is likely to for some time. For that reason alone radio ad space remains a consideration for any media buyer.
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