BuyNowMedia - Media Planning Media Planning

Welcome to BuyNowMedia's Online Media Planning Service

Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.

We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.

There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.

Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.

We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.

BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.

We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.

Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.

For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.

Your full contact details must be filled in below

                                   




For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.



  • Your Details:

    Please fill out your contact details below and click on the "next" arrow.

    Your full contact details must be filled in below

  • Background

    Please include a short paragraph with an overview of your company including any recent advertising history you may have done

  • Core Objectives

    What are you looking to achieve with this campaign?

  • Marketplace Dynamics

    Who are your main competitors in both advertising and sales terms and is there anything that may change dramatically in the competitive marketplace in the near future that may impact on your business?

  • Targeting

    Who is your target audience?

  • Planning Considerations

    Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?

    By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.


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Media Planning
Media Planning
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Radio ad space is cost effective advertising
Media Buying References

Radio ad space is cost effective advertising

In these days of internet advertising saturation the world of radio has been somewhat neglected by many media buyers, yet it remains a viable advertising medium and radio ad space can be cost effective and lucrative at the same time. Radio ad space may also be a good way of targeting specific audiences, and is thus worth consideration by any marketing buyers.

The importance of the right market

The beauty of radio lies in the target audience, and it is still the case that radio – more than television – is very demographically specific. The type of radio station – whether it is sport, music or talk oriented – and the time of day are key factors in deciding an audience, and this way the buyer can be sure that the radio ad space purchased is being utilised to the best possible effect.

Commercial radio still brings in many listeners and can also be locally biased, hence if the service is one specific to a particular area there will be a local radio service that caters for the buyers needs.

Sometimes the number of listeners is less important than who the listeners are, although it remains logical that the more people are party to a radio space ad, the more are likely to return a positive result.

Time is the essence
The right time, as we have mentioned, is equally as important as the right audience and the right location; the elderly are unlikely to be listening late at night, for example, and the young equally so in the early mornings. Prime time radio ad space is still a cost effective method of getting a brand air time, and attention must be paid to the particular slot.
A popular time for the younger generation is at weekends when the sports reports are being aired, and commercial radio has proved to be a very lucrative advertising medium when used in this manner.
The middle of the day will find the casual listener, and also is useful for aiming at those who may be travelling at the time as a great number of car drivers have been proven to listen to commercial radio stations while on the move.
Cover a wider audience
An interesting factor of radio ad space is that it can be spread across a number of radio stations, thus giving a greater span of exposure to the message that is desired.
Choosing a selection of radio stations gives a better demographic, and leads to a wider audience interaction and thus better returns.

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