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Welcome to BuyNowMedia's Online Media Planning Service

Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.

We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.

There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.

Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.

We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.

BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.

We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.

Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.

For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.

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For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.



  • Your Details:

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  • Background

    Please include a short paragraph with an overview of your company including any recent advertising history you may have done

  • Core Objectives

    What are you looking to achieve with this campaign?

  • Marketplace Dynamics

    Who are your main competitors in both advertising and sales terms and is there anything that may change dramatically in the competitive marketplace in the near future that may impact on your business?

  • Targeting

    Who is your target audience?

  • Planning Considerations

    Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?

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Media Planning
Media Planning
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Different approaches to outdoor advertising
Media Buying References

Different approaches to outdoor advertising

Among the advertising industry outdoor advertising is a tried and tested, and very successful, method of getting a message or brand seen by a great number of people. The basic idea behind outdoor advertising is to make an impact, and the use of size and colour, and simple imagery and text, is certainly successful in this aim. There are different approaches to outdoor advertising, and below we take a look at a few of the more popular.
The basic billboard method
We’ve all seen them – huge adverts placed by the side of the road, on the end of a building, always in busy spots and always very noticeable indeed; this is the basic method of outdoor advertising, the billboard that is placed where it will be seen by the most people.
This is a very simple form of advertising, and will always take the form of a simple but striking image and a brand name or slogan. The success of billboard advertising can be measured by the fact that in recent years political parties have begun to use them as campaign tools.
The simplicity of the method – place an ad where it will be seen – is it’s beauty, and the modern way of living, involving regular movement of masses of people from place to place, has rendered this method very lucrative indeed.
The high tech billboard method
Technology will always evolve and, as a result, advertising will pick up on technology and evolve too. This is certainly true of the billboard, which has evolved in some cases from a simple stand alone advert to one that changes, constantly, every few minutes.
The advantage of this is that the billboard can be used for either a number of different ads, or one that evolves over a number of different pages or images. This method is very successful where groups of people are waiting, and the change entices them to keep watching – what happens next is a curiosity that we will always encourage.
Further, the method of projecting an image onto a space has been utilised in a number of cases, and at night can make a very striking way of getting a point to the people.
The moving billboard method
The most interesting and innovative method of outdoor advertising has to be that in which the advert is placed on a moving vehicle. This has become particularly prevalent in use on the side of public transport vehicles – buses lend themselves to it very well, being large and noticeable – that travel around taking the advert with them.
This effectively creates a moving billboard, one that will be seen by many more people than a static version.
The growth of outdoor advertising has not been limited to billboard methods; advertising on banners that are momentarily relevant can be successful, and small promotions on such as street furniture can also work for many. There are many untapped areas that can be incorporated into outdoor advertising campaigns, and it remains to be seen how the area will develop as the industry seeks ever more innovative methods of promotion.

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