BuyNowMedia - Media Planning Media Planning

Welcome to BuyNowMedia's Online Media Planning Service

Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.

We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.

There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.

Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.

We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.

BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.

We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.

Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.

For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.

Your full contact details must be filled in below

                                   




For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.



  • Your Details:

    Please fill out your contact details below and click on the "next" arrow.

    Your full contact details must be filled in below

  • Background

    Please include a short paragraph with an overview of your company including any recent advertising history you may have done

  • Core Objectives

    What are you looking to achieve with this campaign?

  • Marketplace Dynamics

    Who are your main competitors in both advertising and sales terms and is there anything that may change dramatically in the competitive marketplace in the near future that may impact on your business?

  • Targeting

    Who is your target audience?

  • Planning Considerations

    Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?

    By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.


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Media Planning
Media Planning
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Just How Much Should Outdoor Advertising Be?"
Media Buying References

Just How Much Should Outdoor Advertising Be?"

Outdoor advertising is steadily becoming the most preferred medium of advertising for many small and large companies. Since other forms of media such as television, print, and radio are experiencing a decline in the numbers, outdoor advertising is slowly gaining ground as the best form of advertising among businesses.  The fact that more people are spending time outside of their homes is also contributing to the  increasing number of outdoor advertisements.

What makes outdoor advertising very popular among advertisers is the fact that other types of media channels are suffering a decline in their popularity. Less people are spending their time reading. The same goes for television, since more people are out at work and therefore do not have time to watch television. Radio is only listened to during certain times of the day, particularly in the morning and early evening.

Placing an outdoor advertisement therefore is more practical for companies since it is guaranteed to be seen by more consumers. With today’s busy lifestyle, people are always on the go.  Advertisers need a medium wherein they can reach out to their busy consumers. Outdoor advertising answers such need. This explains why there is an unprecedented growth in the number of companies availing of outdoor advertisements.

One thing going with those firms engaged in outdoor advertising is the fact that it is not as expensive as other types of advertisements, such as print ads or television commercials.  Outdoor advertising is priced as cost per thousand or CPM. This is the expense needed to reach out to a thousand consumers. One can compute the CPM of any poster or billboard by dividing monthly expenses by its monthly distribution in thousands.

A billboard firm renting an advertisement space provides advertisers with the monthly distribution of a billboard. Monthly distribution or circulation is the term used for the approximate number of individuals who will view the poster or billboard per month.

Compared to other types of advertising, outdoor advertising is cheap. Small businesses can avail of an outdoor ad without shelling out a fortune, unlike airing a television commercial or placing an advertisement in a newspaper or magazine.

They key is placing the advertisement on areas where people are most likely to see it such as bus terminals, subways, or highways. Imagine the number of people that will be able to view your business’ promotional campaign. However it is also important that the area is not saturated with too many billboard ads. Too many billboard or posters displayed can lessen the chances that your advertisement will be noticed by people.

Outdoor advertising can come in many forms.  It can be billboards or posters, or it can take the form of a signage found on buses and cars. The key is making the ad as colorful and attractive as possible so that it can get the attention of as many people as possible.

Outdoor advertising is one of the most cost-effective ways of promoting a product or service. With today’s hectic lifestyle it is expected that advertisers will continue doing outdoor advertising to further reach out to their target markets.

 

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