BuyNowMedia - Media Planning Media Planning

Welcome to BuyNowMedia's Online Media Planning Service

Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.

We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.

There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.

Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.

We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.

BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.

We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.

Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.

For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.

Your full contact details must be filled in below

                                   




For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.



  • Your Details:

    Please fill out your contact details below and click on the "next" arrow.

    Your full contact details must be filled in below

  • Background

    Please include a short paragraph with an overview of your company including any recent advertising history you may have done

  • Core Objectives

    What are you looking to achieve with this campaign?

  • Marketplace Dynamics

    Who are your main competitors in both advertising and sales terms and is there anything that may change dramatically in the competitive marketplace in the near future that may impact on your business?

  • Targeting

    Who is your target audience?

  • Planning Considerations

    Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?

    By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.


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Media Planning
Media Planning
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Outdoor Advertising-your target audience
Media Buying References

Outdoor Advertising-your target audience

Outdoor advertising is based on the adage of go to your target audience. Once your customer is out of his home how do you reach out to him? This uses the same methodology of traditional forms of advertising however, the effectiveness remains the same. The best thing about outdoor advertising is that outdoor advertising has the capability of bringing in lot more customers and potential clients as compared to any other method of advertising. At present most of the advertising companies ask their clients to go for out door advertising. The life of an average person today is too busy. We cannot expect them to sit in front of the TV all the time to see the TV ad for promotion of a product. In this current busy state of life it is important that the advertising agencies reach their target market. What else could be done? Outdoor advertising is the best solution to this problem.

The target audience cannot switch them off all they can do is turn away at the next turning on the road. That way it ensures that the advertiser has the upper hand in the interaction. The outdoor advertiser gets to decide many a things and the target audience gets to see, mind you, in quite a focused manner what he wants him to.

The main point is the strategic location of the outdoor advertisement. During peak hours when motorists are stuck on the roads for hours at a stretch what better way then to let their eyes feast on what you have to offer them. Because the outdoor advertisements are seen repeatedly at various junctions their recall power in the consumer’s mind is greater.

These advertisements are not in your face kinds and allow greatest amount of creativity on the part of the creator. The outdoor advertising form is for everyone, it could be a small start-up company or an established one. It walks step by step with the consumer without them realizing it. It definitely helps the consumer to narrow down on the products and changes his buying patterns.

Outdoor advertising cannot be switched off, unlike the television or the radio. It forms a part of people’s environment. The advertisements linger in their minds long after they have turned the next lane.

The reach is much larger and the revelation larger too. The choices that commuters have are limited.  This is another advantage of outdoor advertising due to which people follow this method of advertising today. Outdoor advertising has a far bigger potential than the more traditional methods of advertising a product.

Nowadays, people tend to spend greater time outdoors than indoors. Hence it is the right opportunity for outdoor advertising to capture their attention.
  

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