Media
Planning
 |
|
Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
-
Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
-
Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
|
or
|
Media buying – the importance of trendsMedia buying professionals will tell anyone that their choices are made via expertise and experience, yet the truth may be somewhat different. It is no secret that media buying is driven very much by trends – trends set by the very consumer the agency is looking to entice to the product or service concerned. Why do trends mean so much? The point of concentrating on one form o – or a selection – of particular media for advertising purposes is to bring customers into a given market, and it follows logically that the market most visited will be one popular with the consumer. Looking at a few recent examples, the current world economic downturn has seen families keep a close eye on general spending; this has led to budget supermarket chains – there are any number in most countries – seeing a major rise in spending at their stores as people shun the popular ‘name’ brands in favour of cheaper more basic goods that do the same job at less price. The clued up media buyer will be keeping an eye on market trends such as this to get an idea of how to best charm the shopper in alternative markets. The trend in big spending A second interesting example is the market for automobiles; in most countries in the west the motor industry has taken a major hit in terms of sales, yet some areas of the market are still reaping decent rewards. With customers eschewing gas-guzzling machines for those that promise a ‘greener’ and more ecologically friendly future, the media buying professionals will have taken this market trend into account and moved the media campaign into a relevant area. Conversely in this field the market for luxury cars has taken less of a hit for the manufacturers, again providing a niche market that the buyer can look to to reap the best rewards. The internet phenomenon In terms of modern media buying trends there is little doubt that the internet is garnering a major portion of the spending, and with runaway figures that show no sign of abating it is no surprise that media buyers continue to exploit the area to a great degree. The media buyer has seen the rise of ‘viral’ marketing campaigns of late, although this is a form of media that many shy away from: producing a clip that is seen by millions on YouTube is all very well, but the viewer has to be aware of the brand as well as the joke. This has often backfired as the method is in its infancy, but will be a very closely watched area of media buying in the future to come. Media buying trends will never stand still by their very nature – the world and the consumer is an evolving ethos – but there are many areas where the market will expand without a doubt; the internet is a prime source for expansion, while television continues to exert a major draw for media buyers the world over.
| |
 |
Page loaded in 0.011019 seconds