Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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The truth about ambient mediaOne of the newer forms of advertising, ambient media has met with raised eyebrows in many more traditional quarters of the media buying world. It remains a fact, however, that this method of putting a point across can be both very effective and very specific. While direct mail has become tuned to the potential buyer – no longer does the man on the 22nd floor of a tower block get an offer of a lawn mower – so ambient media is looking to go the same way as advertisers realise just how specific and direct the medium can be when utilised efficiently. Defining the customer Recent use of ambient media has seen adverts appear in as diverse areas as on the side of a rubbish bin to the doors of a taxi cab, and both have their merits and their prime targets. No advertiser would look at putting a high end product on the side of a trash can, but what of everyday household services? Recently a business that cleans bins as a service started advertising on the side of bins attached to lampposts in one city, and soon found business picking up. The reason is simple: nobody stops to read an advert on a bin, but the service, and telephone number, in very big letters is enough to register as the householder walks back from the bust stop after work. This is one example of directly targeting a customer and tying him or her with a business, and it works the other way too. Drinks are successfully promoted on glasses and beer mats in bars, and more high profile products at fetes on the side of hot air balloons, bouncy castles and the like. Keeping it simple One of the keys to a successful ambient media campaign is simplicity; in the example just given we saw that no individual is going to stop to read a notice on a rubbish bin – they simply took in the relevant information while passing. This is the same no matter the quality or the placing of the product; hence ambient campaigns tend to concentrate on the simple and quick to take in. Sometimes, however, a more cunning approach is required, and this has been seen in instances where advertising on a small everyday item – a bag, ticket, and place mat for instance – has been enhanced by including information that the consumer may find interesting to read in a spare moment, and that leads him to the product or service concerned. An interesting twist on this has been the place mats with a question on one side, and the answer on the other: having read the question the individual is compelled to turn over and read the answer, whether or not it is known to them. Ambient advertising may seem like a new world to many whose experience is rooted in the old style of advertising and media use, but all it really is is a utilisation of previously underused space for the benefit of the advertiser.
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