BuyNowMedia - Media Planning Media Planning

Welcome to BuyNowMedia's Online Media Planning Service

Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.

We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.

There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.

Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.

We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.

BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.

We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.

Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.

For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.

Your full contact details must be filled in below

                                   




For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.



  • Your Details:

    Please fill out your contact details below and click on the "next" arrow.

    Your full contact details must be filled in below

  • Background

    Please include a short paragraph with an overview of your company including any recent advertising history you may have done

  • Core Objectives

    What are you looking to achieve with this campaign?

  • Marketplace Dynamics

    Who are your main competitors in both advertising and sales terms and is there anything that may change dramatically in the competitive marketplace in the near future that may impact on your business?

  • Targeting

    Who is your target audience?

  • Planning Considerations

    Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?

    By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.


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Media Planning
Media Planning
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SMS Advertising And The Rise of the Mobile
Ambient Advertising

SMS Advertising And The Rise of the Mobile

The mobile phone is a very important part of modern life, being almost a daily necessity for us all, and it is no surprise that SMS advertising is now very much part of the marketing armoury. SMS, or short message service, messaging can be used to send a message to a group, or groups of mobile phones, thus allowing for a strict demographic to be targeted when utilising SMS advertising.

Given that practically all of us have a mobile telephone, it follows that marketing professionals are looking at more efficient methods of using this very direct form of communication as an advertising implement. One of the better things about SMS messaging is that uses very short messages. SMS has undergone a simply massive increase in popularity in the recent years, and advertisers have become aware of the fact that people read SMS messages. That the phone alerts one to an incoming message, or advert, is an added bonus.

The most popular method of SMS messaging is to target specific groups of numbers, and send a brief message that many people receive. The instant nature of the SMS advertising method means it can be used in ongoing advertising campaigns, and is incredibly versatile. A series of adverts, one following on from another, can have a much better effect than a solitary one.

One area where SMS advertising is currently used is by mobile phone providers themselves, where they utilise the method to send updates and offers to their customers. This is very successful, and will be picked up by other users in good time. It is probable that we have all received unsolicited emails in the past, and the propensity for the SMS version of that is very real indeed.

Users of SMS are limited to very short messages consisting of a set number of maximum characters, and this leads to a streamlined advertising campaign. Furthermore, it means the advertiser has a limited range of what can be said, making for very direct messaging and the need for a carefully considered campaign. 

It is so that SMS messaging is a medium that will be used by younger generations; travel on any form of public transport and the numbers of young teenagers texting and talking on mobiles is simply vast. The demographic for SMS advertising is very much defined by this fact, and can be used to the advantage of the advertiser to great effect.

As SMS advertising is still a very young medium, it is so that it has not yet been seen to its greatest effect. However, as the medium is developed – we already have the ability to send picture MMS messages, for example, giving an added incentive to advertisers – it is likely that it will become more widely used, and more efficient as a result. SMS advertising may be something that is used in conjunction with other media in the future, and it will be interesting to see how things change.

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