BuyNowMedia - Media Planning Media Planning

Welcome to BuyNowMedia's Online Media Planning Service

Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.

We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.

There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.

Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.

We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.

BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.

We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.

Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.

For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.

Your full contact details must be filled in below

                                   




For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.



  • Your Details:

    Please fill out your contact details below and click on the "next" arrow.

    Your full contact details must be filled in below

  • Background

    Please include a short paragraph with an overview of your company including any recent advertising history you may have done

  • Core Objectives

    What are you looking to achieve with this campaign?

  • Marketplace Dynamics

    Who are your main competitors in both advertising and sales terms and is there anything that may change dramatically in the competitive marketplace in the near future that may impact on your business?

  • Targeting

    Who is your target audience?

  • Planning Considerations

    Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?

    By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.


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Media Planning
Media Planning
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Outdoor Advertising Is A Growing Trend
Ambient Advertising

Outdoor Advertising Is A Growing Trend

The trend for outdoor advertising stems from the age old popularity of the billboard; this form of outdoor advertising is among the most prevalent in the advertising world, and still exerts great power and presence today. Outdoor advertising comes in a number of forms – some very common and others less so – and is an important part of the marketing world.

The billboard takes a simple form; generally at the roadside, it is simply a very large standing notice that presents an advert that is quite literally, impossible to miss. It is also a very strong method of promoting a brand, and can be used almost anywhere there is space to present one.

In less populated areas they are used as stand alone adverts; in fact, the famous ‘Hollywood’ lettering is the remnants of a form of billboard, originally advertising a development. In cities and towns outdoor advertising makes great use of the sides of buildings to present a very viable advertising medium that draws in business today – think of Times Square, New York, or such as Leicester Square in London, and many other major cities the world over.

Whether lit or standard, the billboard is probably the most prevalent form of outdoor advertising, but it is certainly not the sole version. Indeed, walk down any suburban street and you will see lampposts, bus stops, and even litter bins – plus all street furniture – being used to advertise products or services.

Furthermore, the scope for outdoor advertising allows the advertiser to target audiences across a very broad range of customers, and can be put to good use in other ways, too. In fact, one of the more innovative methods of outdoor advertising comes in the form of turning vehicles into moving billboards. While the standard billboard relies on people passing by it, placing a huge advertisement on the side of a bus, or other large vehicle, enables the advert to be taken around the people.

This is clearly a manner of outdoor advertising that makes its presence known to greater numbers of people than an ad in a single place, and is very cost effective and quite sensible use of free space. In fact, it is a further extension of the – very expensive – method of towing an advert across a specific area behind an aeroplane!

Outdoor advertising is not all on a large scale, for the simplest clapperboard menu – outside a bar or restaurant – is also outdoor advertising, as are shop names, window displays and the use of banners and flags.

We tend to think of the outdoors as a great expanse that remains untapped, yet the truth is the advertising has fully embraced the concept of outdoor advertising, and taken the bull by the horns. It would seem that every area, every space available, is prime target for an advert, and that nowhere is safe from the relentless march of outdoor advertising.

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