Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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Local Radio Ad is an overlooked method of marketingMany people consider local radio ads as a poor cousin of the advertising and marketing world, but nothing could be further from the truth. Local radio ads are both effective and very affordable, and for a number of reasons can be a better way of getting your brand to the market place than the apparently more preferable methods of advertising. With the advent of the internet in recent years turning the advertising world on its head it is no surprise that marketing personnel look to this area as the preferred method of advertising. However, like many advertising genre there are positive and negative points to each, and this applies to radio as well. It also applies to the more traditional methods of advertising – such as newspapers and magazines, plus television – and in many different ways. Radio has many advantages; the first is the captive audience that is often held by a radio broadcast. Breakfast and tea time radio shows are very popular, and commercial stations capitalise on this by appealing to the driver, who may well be stuck in slow traffic for some time twice a day. This truly is a captive audience, as there is nowhere the driver can go. Some may retune, but on the whole a local radio ad is heard by a great number of people, and is much less costly than a television ad. Local radio continues to exert a pull on the public; used as an information service – keeping people in touch with the state of the traffic, and public transport problems - it can be very effective indeed, and this also helps in terms of advertising and how effective it can be. People listen to local radio to get local news, and it is most likely they will pay attention to local adverts, too. Service industry adverts are very successful as local radio ads, and the attraction remains. The internet may seem like the be all and end all, but it needs someone who is in a particular demographic group to be attracted to a specific advert; likewise, television advertising, a very widely used medium but one that relies on particular time slots for its advertising success. Also, the number of people who leave the room when the adverts come on – or surf channels for three minutes – has led to it being a less impressive advertising medium than it once was. Local radio ads take little time, and are very simple and quite precise; the loyalty that comes with radio broadcasting is much stronger than that which is presented by television. Radio tends to draw different viewers for different shows, and therefore offers a great deal of variety. Given the popularity of radio, it makes sense to consider a local radio ad as part of a well planned advertising campaign, and also to consider it for specific campaigns.   Â
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